Abstract
The wide adoption of conversational agents in delivering services to users asks for user-centric approach to design of the experience. We propose a Role-Based design approach, introducing 9 archetypal roles/purposes of conversational agents, resulting from case study research of conversational interfaces available in the market. These roles cover a range of behaviors (reactive, proactive) and features (relational, operational) that will enable the design of human-like, bi-directional conversational experience. We exemplify this approach through workshop sessions that involved stakeholders from financial industry in using the developed toolkits to envision financial service experiences enabled by conversational-agent.
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Acknowledgement
We’d like to thank Banco Bradesco for providing funding to conduct the research and supporting with the workshops.
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Scarpellini, I., Lim, Y. (2020). Role-Based Design of Conversational Agents: Approach and Tools. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2020 – Late Breaking Posters. HCII 2020. Communications in Computer and Information Science, vol 1293. Springer, Cham. https://doi.org/10.1007/978-3-030-60700-5_47
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DOI: https://doi.org/10.1007/978-3-030-60700-5_47
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