A Model of a Cooperative Learning Technique in a Flipped International Marketing Management Classroom

Abstract

The great changes in education have shifted the use of the traditional pedagogical approach to the techno-pedagogical approach. However, business or management education merely postulates the traditional one by the teacher-centered method. The techno-pedagogical approach will be designed to emphasize the use of flipped classroom and Jigsaw II cooperative learning approaches to optimize the learning process. Therefore, this research proposes a design of an innovative pedagogical model of teaching methodology with the Flipped-Jigsaw II Cooperative Learning approach in order to promote an effective learning environment of the International Marketing Management course which is later expected to activate the important skills as the element of the projected outcomes of the course. A deep interview has conducted to three interviewees in verifying the proposed model from the teachers’ perspective. The result shows that the proposed model is projected to facilitate the learning process in order to attain the course’s outcome better than the traditional ones.