Skip to main content

Stimulation Index of Cascading Transmission in Information Diffusion over Social Networks

  • Conference paper
  • First Online:
Book cover Complex Networks & Their Applications IX (COMPLEX NETWORKS 2020 2020)

Part of the book series: Studies in Computational Intelligence ((SCI,volume 943))

Included in the following conference series:

Abstract

Analyzing and modeling of information diffusion on social networks is essential because social networking sites (SNSs) have become crucial information infrastructures. In particular, “Influence Maximization,” the extraction of information source nodes that deliver information to as many users as possible on a network, has been widely researched. However, actual information diffusion is caused not only propagation according to the network structure, but also a local rise in “trending” topics. We therefore focused on the edges that cause a chain of information transmission, regardless of the number of people who received the information. Based on the information cascade, where information is propagated in chains between nodes on a network, we propose the Stimulation Index to quantify how much edges affect the subsequent transmission of information. We also evaluate the proposed index using an artificial network and verify that it is effective.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 329.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Bikhchandani, S., Hirshleifer, D., Welch, I.: A theory of fads, fashion, custom, and cultural change as informational cascades. J. Polit. Econ. 100(5), 992–1026 (1992)

    Article  Google Scholar 

  2. Brandes, U.: A faster algorithm for betweenness centrality. J. Math. Sociol. 25, 163–177 (2001)

    Article  Google Scholar 

  3. Cheng, J., Adamic, L., Dow, P.A., Kleinberg, J.M., Leskovec, J.: Can cascades be predicted? In: Proceedings of the 23rd International Conference on World Wide Web, pp. 925–936. ACM (2014)

    Google Scholar 

  4. Goldenberg, J., Libai, B., Muller, E.: Talk of the network: a complex systems look at the underlying process of word-of-mouth. Mark. Lett. 12(3), 211–223 (2001)

    Article  Google Scholar 

  5. Gomez Rodriguez, M., Leskovec, J., Schölkopf, B.: Structure and dynamics of information pathways in online media. In: Proceedings of the Sixth ACM International Conference on Web Search and Data Mining, WSDM 2013, pp. 23–32. Association for Computing Machinery, New York (2013)

    Google Scholar 

  6. Ikeda, K., Sakaki, T., Toriumi, F., Kurihara, S.: Report of findings obtained from modeling of false rumor diffusion in case of disaster. In: The 31st Annual Conference of the Japanese Society for Artificial Intelligent JSAI2017, 3P1–NFC–00a–1 (2017)

    Google Scholar 

  7. Kempe, D., Kleinberg, J., Tardos, É.: Maximizing the spread of influence through a social network. In: Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 137–146. ACM (2003)

    Google Scholar 

  8. Kim, J., Bae, J., Hastak, M.: Emergency information diffusion on online social media during storm Cindy in U.S. Int. J. Inf. Manag. 40, 153–165 (2018)

    Article  Google Scholar 

  9. Kimura, M., Saito, K., Nakano, R.: Extracting influential nodes for information diffusion on a social network. In: AAAI, vol. 7, pp. 1371–1376 (2007)

    Google Scholar 

  10. Lancichinetti, A., Fortunato, S., Radicchi, F.: Benchmark graphs for testing community detection algorithms. Phys. Rev. E 78(4), 046110 (2008)

    Article  Google Scholar 

  11. Li, M., Wang, X., Gao, K., Zhang, S.: A survey on information diffusion in online social networks: models and methods. Information (Switzerland) 8 (2017)

    Google Scholar 

  12. Murata, T., Koga, H.: Extended methods for influence maximization in dynamic networks. Comput. Soc. Netw. 5 (2018)

    Google Scholar 

  13. Osawa, S., Murata, T.: Selecting seed nodes for influence maximization in dynamic networks. Stud. Comput. Intell. 597, 91–98 (2015)

    Google Scholar 

  14. Takashi, K., Masashi, T., Naoki, Y.: Detecting information cascades with social influence from microblogs. Inf. Process. Soc. Jpn. Trans. Database 9(2), 23–33 (2016)

    Google Scholar 

  15. Watts, D.J.: A simple model of global cascades on random networks. Proc. Natl. Acad. Sci. 99(9), 5766–5771 (2002)

    Article  MathSciNet  Google Scholar 

  16. Watts, D.J., Dodds, P.S.: Influentials, networks, and public opinion formation. J. Consum. Res. 34(4), 441–458 (2007)

    Article  Google Scholar 

  17. Yuya, Y., Kazumi, S., Hiroshi, M., Kouzou, O., Masahiro, K.: Estimating method of expected influence curve from single diffusion sequence on social networks. IEICE Trans. Inf. Syst. 94(11), 1899–1908 (2011)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Kazufumi Inafuku .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Inafuku, K., Fushimi, T., Satoh, T. (2021). Stimulation Index of Cascading Transmission in Information Diffusion over Social Networks. In: Benito, R.M., Cherifi, C., Cherifi, H., Moro, E., Rocha, L.M., Sales-Pardo, M. (eds) Complex Networks & Their Applications IX. COMPLEX NETWORKS 2020 2020. Studies in Computational Intelligence, vol 943. Springer, Cham. https://doi.org/10.1007/978-3-030-65347-7_39

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-65347-7_39

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-65346-0

  • Online ISBN: 978-3-030-65347-7

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics