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International Conference on Next Generation Wired/Wireless Networking

Conference on Internet of Things and Smart Spaces

NEW2AN 2020, ruSMART 2020: Internet of Things, Smart Spaces, and Next Generation Networks and Systems pp 328–337Cite as

Building a Platform-Type Business Model to Form an Omnichannel Integration in the Telecommunications Industry

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Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 12526))

Abstract

The purpose of this article is to describe, using a research case, how the leading mobile operator in Russia, MTS, was able to create an original and unique innovative business model in the ICT sector. This model leads to higher rates of successful product innovation, continuous updating of the product range in accordance with the constantly changing needs of consumers, and outstanding results in terms of reputation and customer loyalty. MTS’ platform-oriented business model is a good choice, as the company can build a solid foundation that integrates a wide range of products and services, sets rules, and provides opportunities to its customers. In addition, the company contributes to the creation of “traffic and attraction”, which can be determined by the size and activity of the user base and the potential ecosystem surrounding it. The advantage of the platform business model is the economy of scale and volume, based on the network effect and the integrity of offers, which makes the consumer’s choice of the platform long-term. The disadvantages of platforms include the fact that platforms have a longer lifecycle as compared to the offers that comprise it, in order to become the actual standard in the market.

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Acknowledgments

This research work was supported by the Academic Excellence Project 5-100 proposed by Peter the Great St. Petersburg Polytechnic University.

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Authors and Affiliations

  1. Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia

    Irina Krasyuk & Valery Leventsov

  2. Don State Technical University, Rostov-on-Don, Russia

    Maria Kolgan & Yulia Medvedeva

Authors
  1. Irina Krasyuk
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  2. Valery Leventsov
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  3. Maria Kolgan
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  4. Yulia Medvedeva
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Corresponding authors

Correspondence to Irina Krasyuk , Valery Leventsov , Maria Kolgan or Yulia Medvedeva .

Editor information

Editors and Affiliations

  1. Unit of Electrical Engineering, Tampere University, Tampere, Finland

    Olga Galinina

  2. Unit of Electrical Engineering, Tampere University, Tampere, Finland

    Sergey Andreev

  3. FRUCT Oy, Helsinki, Finland

    Sergey Balandin

  4. Unit of Electrical Engineering, Tampere University, Tampere, Finland

    Yevgeni Koucheryavy

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Krasyuk, I., Leventsov, V., Kolgan, M., Medvedeva, Y. (2020). Building a Platform-Type Business Model to Form an Omnichannel Integration in the Telecommunications Industry. In: Galinina, O., Andreev, S., Balandin, S., Koucheryavy, Y. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN ruSMART 2020 2020. Lecture Notes in Computer Science(), vol 12526. Springer, Cham. https://doi.org/10.1007/978-3-030-65729-1_28

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  • DOI: https://doi.org/10.1007/978-3-030-65729-1_28

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-65728-4

  • Online ISBN: 978-3-030-65729-1

  • eBook Packages: Computer ScienceComputer Science (R0)

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