Skip to main content
SpringerLink
Log in
Book cover

International Joint Conference on Knowledge Discovery, Knowledge Engineering, and Knowledge Management

IC3K 2019: Knowledge Discovery, Knowledge Engineering and Knowledge Management pp 472–496Cite as

Format Matters! And People do, too! Tools and Insights from an Innovation Network

  • Conference paper
  • First Online:

  • 380 Accesses

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1297))

Abstract

Communication is one important key to successful innovation culture within companies. We developed three lightweight formats to support innovation communication – future personas, describing the needs of future customers, anchorvideos, for giving technological trends “a face” and anchoring them within a company, and the InnoDeck for efficiently spreading innovative methods and inspiration in practice. In this work, we extend previous work on the three topics by describing how the three artifacts work together and can be combined within a company or in innovation networks. We show this in three case studies. Two describing how companies use the artifacts internally. A third case study from an innovation network shows concrete visualization of the combination of the three concepts. Additionally, we provide new evaluation results for the innovation communication within the network based on a questionnaire. Concluding, we illustrate how we will extend and interleave the concepts for supporting communities of practice in the future.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   109.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

Notes

  1. 1.

    See https://www.youtube.com/watch?v=yHRLYJ_olZ8

References

  1. Linke, A., Zerfass, A.: Internal communication and innovation culture: developing a change framework. JCOM 15, 332–348 (2011)

    Article  Google Scholar 

  2. Kasper, H., Kochanowski, M., Pohl, V.: InnoDeck: card based innovation support - a modular human-centered approach to facilitate innovation workshops. In: Proceedings of the 11th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management, pp. 83–91. SCITEPRESS - Science and Technology Publications (2019)

    Google Scholar 

  3. Kasper, H., Kintz, M., Kochanowski, M., Weisbecker, A.: Future Personas als Werkzeug zum Entwurf von Produkten und Dienstleistungen für den Kunden der Zukunft. In: Binz, H., Bertsche, B., Bauer, W., Spath, D., Roth, D. (eds.) Stuttgarter Symposium für Produktentwicklung SSP 2017 - Produktentwicklung im disruptiven Umfeld. Stuttgart, 29. Juni 2017: wissenschaftliche Konferenz. IRB Mediendienstleistungen - Fraunhofer Informationszentrum Raum und Bau, Stuttgart (2017)

    Google Scholar 

  4. Pohl, V., Kasper, H., Kochanowski, M., Krause, T.: Anchorvideos as a means to engage with software and technology innovations in large organizations. In: 44th Euromicro Conference on Software Engineering and Advanced Applications (SEAA), pp. 206–209 (2018)

    Google Scholar 

  5. Fraunhofer IAO: Innovationsnetzwerk Digitalisierung für Versicherungen. Innovationen anstoßen, Einsatzmöglichkeiten Künstlicher Intelligenz erkennen, https://www.digital.iao.fraunhofer.de/de/leistungen/Digitalisierung/innovationsnetzwerk-digitalisierung-fuer-versicherungen.html. Accessed 30 Jan 2020

  6. Pohl, V., Kasper, H., Kochanowski, M., Renner, T.: Zukunftsstudie 2027 - #ichinzehnjahren. Wie aktuelle Technologien und Entwicklungen unsere Lebenswelten verändern. Fraunhofer Verlag, Stuttgart (2017)

    Google Scholar 

  7. Lave, J., Wenger, E.: Situated Learning. Legitimate Peripheral Participation. Cambridge Univ. Pr., Cambridge (1991)

    Book  Google Scholar 

  8. Swan, J., Newell, S., Scarbrough, H., Hislop, D.: Knowledge management and innovation: networks and networking. J of Knowl. Manage. 3, 262–275 (1999)

    Article  Google Scholar 

  9. Cormican, K., O’Sullivan, D.: Auditing best practice for effective product innovation management. Technovation 24, 819–829 (2004)

    Article  Google Scholar 

  10. Quirke, B.: Making the Connections. Taylor and Francis (2017)

    Google Scholar 

  11. Nonaka, I., Takeuchi, H.: The knowledge-creating company: how Japanese companies create the dynamics of innovation. Res. Policy 26, 598–600 (1997)

    Article  Google Scholar 

  12. Janev, V., Vraneš, S.: The role of knowledge management solutions in enterprise business processes. J. Univ. Comput. Sci. 11, 526–545 (2005)

    Google Scholar 

  13. Standing, C., Kiniti, S.: How can organizations use wikis for innovation? Technovation 31, 287–295 (2011)

    Article  Google Scholar 

  14. Riege, A.: Three-dozen knowledge-sharing barriers managers must consider. J. Knowl. Manage. 9, 18–35 (2005)

    Article  Google Scholar 

  15. Schumpeter, J.A.: The creative response in economic history. J. Econ. Hist. 7, 149–159 (1947)

    Article  Google Scholar 

  16. Kahn, K.B.: Understanding innovation. Bus. Horiz. 61, 453–460 (2018)

    Article  Google Scholar 

  17. Badr, N.G.: Empowering capability for innovation in IT organizations - a confluence of knowledge for continual organizational learning. In: 9th International Conference on Knowledge Management and Information Sharing (KMIS), pp. 17–28 (2017)

    Google Scholar 

  18. Cooper, A.: The Inmates are running the Asylum. Sams, Indianapolis (Ind.) (1999)

    Google Scholar 

  19. Marshall, R., Cook, S., Mitchell, V., Summerskill, S., Haines, V., Maguire, M., Sims, R., Gyi, D., Case, K.: Design and evaluation: end users, user datasets and personas. Appl. Ergon. 46(Pt B), 311–317 (2015)

    Article  Google Scholar 

  20. Rönkkö, K., Hellman, M., Kilander, B., Dittrich, Y.: Personas is not applicable. Local remedies interpreted in a wider context. In: Clement, A. (ed.) Proceedings of the Eighth Conference on Participatory Design Artful Integration Interweaving Media, Materials and Practices, New York, NY, vol. 1, pp. 112–120. ACM (2004)

    Google Scholar 

  21. Pruitt, J., Grudin, J.: Personas. In: Arnowitz, J., Chalmers, A., Swack, T., Anderson, R., Zapolski, J. (eds.) Proceedings of the 2003 Conference on Designing for User Experiences – DUX 2003, New York, New York, USA, p. 1. ACM Press (2003)

    Google Scholar 

  22. Frishammar, J., Richtnér, A., Brattström, A., Magnusson, M., Björk, J.: Opportunities and challenges in the new innovation landscape: Implications for innovation auditing and innovation management. Eur. Manage. J. 37, 151–164 (2019)

    Article  Google Scholar 

  23. Alexander, K.: Kompendium der visuellen Information und Kommunikation. Springer, Berlin Heidelberg, Berlin, Heidelberg (2007)

    Google Scholar 

  24. Golembewski, M., Selby, M.: Ideation decks. In: Halskov, K. (ed.) Poceedings of the 8th ACM Conference on Designing Interactive Systems. DIS 2010, Aarhus, Denmark, August 16 – 20, pp. 89–92. ACM, New York, NY (2010)

    Google Scholar 

  25. Huber, T., Gatterer, H.: Megatrend-Dokumentation. die Wegweiser des Wandels. Zukunftsinstitut, Kelkheim (2015)

    Google Scholar 

  26. Maas, P., Cachelin, J.L., Bühler, P. (eds.): 2050 Megatrends, Alltagswelten Zukunftsmärkte. Institut für Versicherungswirtschaft der Univ. St. Gallen, St. Gallen (2015)

    Google Scholar 

  27. TrendOne: Mega-Trends. http://www.trendone.com/trenduniversum/mega-trends.html. Accessed 30 Jan 2020

  28. Kreiblich, R.: Die Zukunft der Zukunftsforschung. Berlin (2009)

    Google Scholar 

  29. Zweck, A., Holtmannspötter, D.: Geschichten aus der Zukunft 2030. Ergebnisbericht 3. VDI Technologiezentrum, Düsseldorf (2015)

    Google Scholar 

  30. TrendOne: TrendExplorer - From Trends to Innovations. https://www.trendexplorer.com/en/. Accessed 30 Jan 2020

  31. Sinus Insitut: Sinus-Milieus(R) Deutschland. http://www.sinus-institut.de/sinus-loesungen/sinus-milieus-deutschland/. Accessed 30 Jan 2020

  32. Fergnani, A.: The future persona: a futures method to let your scenarios come to life. FS 21, pp. 445–466 (2019)

    Google Scholar 

  33. TrendOne: Wie Trends die Zielgruppe verändern – Meet your Future Persona. http://blog.trendone.com/2017/06/28/wie-trends-die-zielgruppe-veraendern-meet-your-future-persona/. Accessed 30 Jan 2020

  34. Neef, A. and Schaich, A.: Den Kunden der Zukunft erlebbar machen. https://www.z-punkt.de/de/themen/artikel/den-kunden-der-zukunft-erlebbar-machen/550. Accessed 30 Jan 2020

  35. Mumford, M.D., Scott, G.M., Gaddis, B., Strange, J.M.: Leading creative people: Orchestrating expertise and relationships. Leadersh. Q. 13, 705–750 (2002)

    Article  Google Scholar 

  36. Guo, P.J., Kim, J., Rubin, R.: How video production affects student engagement. In: Sahami, M., Fox, A., Hearst, M.A., Chi, M.T.H. (eds.) Proceedings of the First ACM Conference on Learning @ Scale Conference - L@S 2014, New York, New York, USA, pp. 41–50. ACM Press (2014)

    Google Scholar 

  37. Fuchs, H., Graichen, W.U.: Bessere Lernmethoden. Effiziente Techniken für Erwachsene. Orbis, München (1994)

    Google Scholar 

  38. Lanzenberger, W., Müller, M.: Unternehmensfilme drehen. Business Movies im digitalen Zeitalter. UVK Verlagsgesellschaft, Konstanz und München (2012)

    Google Scholar 

  39. Koetter, F., Blohm, M., Drawehn, J., Kochanowski, M., Goetzer, J., Graziotin, D., Wagner, S.: Conversational agents for insurance companies: from theory to practice. In: van den Herik, J., Rocha, A.P., Steels, L. (eds.) ICAART 2019. LNCS (LNAI), vol. 11978, pp. 338–362. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-37494-5_17

    Chapter  Google Scholar 

  40. Wenger, E., McDermott, R.A., Snyder, W.: Cultivating Communities of Practice. A Guide to Managing Knowledge. Harvard Business Review Press, Boston (2002)

    Google Scholar 

Download references

Acknowledgements

We thank all people involved in the innovation network for their energy and trust that made working together so far big fun. It is great that we have the possibility to publish some of the content and we hope to continue this journey towards more innovative insurance companies and insurance products.

Author information

Authors and Affiliations

  1. Fraunhofer IAO, Fraunhofer Institute for Industrial Engineering IAO, Nobelstr. 12, 70569, Stuttgart, Germany

    Harriet Kasper & Verena Pohl

  2. Baden-Württemberg Cooperative State University, Rotebühlpl. 41, 70178, Stuttgart, Germany

    Monika Kochanowski

Authors
  1. Harriet Kasper
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Verena Pohl
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Monika Kochanowski
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding authors

Correspondence to Harriet Kasper or Verena Pohl .

Editor information

Editors and Affiliations

  1. Instituto de Telecomunicações, Lisbon, Portugal

    Ana Fred

  2. Federal University of Pernambuco, Recife, Brazil

    Ana Salgado

  3. University of Madeira, Funchal, Portugal

    David Aveiro

  4. Delft University of Technology, Delft, The Netherlands

    Jan Dietz

  5. Polytechnic Institute of Coimbra, Coimbra, Portugal

    Jorge Bernardino

  6. Polytechnic Institute of Setúbal, Setúbal, Portugal

    Joaquim Filipe

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Kasper, H., Pohl, V., Kochanowski, M. (2020). Format Matters! And People do, too! Tools and Insights from an Innovation Network. In: Fred, A., Salgado, A., Aveiro, D., Dietz, J., Bernardino, J., Filipe, J. (eds) Knowledge Discovery, Knowledge Engineering and Knowledge Management. IC3K 2019. Communications in Computer and Information Science, vol 1297. Springer, Cham. https://doi.org/10.1007/978-3-030-66196-0_22

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-66196-0_22

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-66195-3

  • Online ISBN: 978-3-030-66196-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation