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What Promotes Intention? Factors Influencing Consumers’ Intention to Purchase Animal-Welfare Friendly Beef in Japan

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Knowledge Discovery, Knowledge Engineering and Knowledge Management (IC3K 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1297))

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Abstract

Food industries are required to face both increasing demand from a growing population with social development and enhancement of its sustainability. Farm animal welfare has become an important aspect of sustainable business development, but is still an unfamiliar concept for consumers in Japan, although Japanese society is under pressure to catch up with global trends. Researchers have been working around the world to explore consumer behavior concerning animal welfare in markets, but few such studies have been performed in Japan. In this study, we explored factors influencing consumers’ intention to purchase animal welfare friendly beef products (AWFBP) in Japan, by considering them as food products purchased involving ethical decision-making and empathy for beef cattle and farmers. An online questionnaire was used to identify consumer characteristics and perceived attributes of AWFBP among 620 consumers in the three largest cities in Japan. Based on the Theory of Planned Behavior, we found that perception of attributes perceived behavioral controls, and empathy for beef cattle were likely to influence consumers’ intention to purchase AWFBP.

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Acknowledgement

This study is partly supported by the Center of Innovation Program under Japan Science and Technology Agency (Grant Number: JPMJCE1309).

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Authors and Affiliations

  1. Tokyo Institute of Technology, 2-12-1 Ookayama, Meguro, Tokyo, 152-8550, Japan

    Takuya Washio, Takumi Ohashi & Miki Saijo

Authors
  1. Takuya Washio
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  2. Takumi Ohashi
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  3. Miki Saijo
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Corresponding author

Correspondence to Takuya Washio .

Editor information

Editors and Affiliations

  1. Instituto de Telecomunicações, Lisbon, Portugal

    Ana Fred

  2. Federal University of Pernambuco, Recife, Brazil

    Ana Salgado

  3. University of Madeira, Funchal, Portugal

    David Aveiro

  4. Delft University of Technology, Delft, The Netherlands

    Jan Dietz

  5. Polytechnic Institute of Coimbra, Coimbra, Portugal

    Jorge Bernardino

  6. Polytechnic Institute of Setúbal, Setúbal, Portugal

    Joaquim Filipe

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Washio, T., Ohashi, T., Saijo, M. (2020). What Promotes Intention? Factors Influencing Consumers’ Intention to Purchase Animal-Welfare Friendly Beef in Japan. In: Fred, A., Salgado, A., Aveiro, D., Dietz, J., Bernardino, J., Filipe, J. (eds) Knowledge Discovery, Knowledge Engineering and Knowledge Management. IC3K 2019. Communications in Computer and Information Science, vol 1297. Springer, Cham. https://doi.org/10.1007/978-3-030-66196-0_25

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  • DOI: https://doi.org/10.1007/978-3-030-66196-0_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-66195-3

  • Online ISBN: 978-3-030-66196-0

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