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The International Conference on Cyber Security Intelligence and Analytics

CSIA 2021: Cyber Security Intelligence and Analytics pp 255–261Cite as

Research on the Visual Design and Performance of Print Advertisement in the New Media Era

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 1343))

Abstract

The development speed of print advertising design is also getting faster and faster, especially since entering the new media era, the media and methods of information dissemination have also undergone earth-shaking changes. Affected by this, the visual design and expression of print ads in the era of new media have also undergone corresponding changes. The article briefly analyzes the visual design and performance of print ads in the new era.

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Author information

Authors and Affiliations

  1. Hainan Tropical Ocean University, Sanya, Hainan, China

    Ziyan Zhang & Zhe Yang

Authors
  1. Ziyan Zhang
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  2. Zhe Yang
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Corresponding author

Correspondence to Ziyan Zhang .

Editor information

Editors and Affiliations

  1. Shanghai University of Medicine and Health Sciences, Shanghai, China

    Zheng Xu

  2. Department Software Engineering and Game Development, Kennesaw State University, Marietta, GA, USA

    Reza M. Parizi

  3. School of Engineering and Sciences, Tecnologico de Monterrey, Puebla, Mexico

    Octavio Loyola-González

  4. Assistant Professor in Practice, University of Texas at San Antonio, Boerne, TX, USA

    Xiaolu Zhang

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© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Cite this paper

Zhang, Z., Yang, Z. (2021). Research on the Visual Design and Performance of Print Advertisement in the New Media Era. In: Xu, Z., Parizi, R.M., Loyola-González, O., Zhang, X. (eds) Cyber Security Intelligence and Analytics. CSIA 2021. Advances in Intelligent Systems and Computing, vol 1343. Springer, Cham. https://doi.org/10.1007/978-3-030-69999-4_34

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