Abstract
Based on the theory of consumption sociology, this article analyzes from the perspective of public taste and cultural consumption, the symbolization, product design process, and life cycle of ceramic crafts, and then inherently discusses the ceramic artistic inheritance and innovation of Changsha kiln under the market economy. The author believes that the life cycle of a product is closely related to consumers’ hobbies, temperaments, and values, which are affected by their own economic conditions and social status. Therefore, studying consumers’ lifestyles is of great value to product innovation and marketing.
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Acknowledgment
This work was supported by the Scientific Research Project of Hunan Provincial Department of Education. (No. 19A309).
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Lu, W., Ouyang, Y. (2021). Research on the Inheritance and Innovation Path of Intangible Cultural Heritage from the Perspective of Consumer Sociology. In: Rau, PL.P. (eds) Cross-Cultural Design. Applications in Cultural Heritage, Tourism, Autonomous Vehicles, and Intelligent Agents. HCII 2021. Lecture Notes in Computer Science(), vol 12773. Springer, Cham. https://doi.org/10.1007/978-3-030-77080-8_6
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DOI: https://doi.org/10.1007/978-3-030-77080-8_6
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