Abstract
This paper reports on an experimental psychology study in the field of HNB packaging design, which used to measure the influence of health warning design on consumer’s risk perception. Based on eye tracking method, we conducted an experimental design. The independent variables were the presentation form of the health warning design (text warning, picture warning). The dependent variable included the eye movement data and subjective scores. A total of 68 subjects participated in the experiment. The main finding of this study were as follows: (1) the presentation form of the health warning design significant affects the consumer’ visual attention; (2) picture warning has stronger visual impact than text warning which easier to stimulate the user’s pupil diameter; (3) the presentation form of the health warning design significant affects the consumer’ risk perception. Furthermore, the research results provide an approach of using eye-tracking evaluation method in the relevant consumer products packaging design field.
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Acknowledgments
The research supported by research on quantification analysis technology of eye tracking in user experience of HNB product (project number: 202034000034009). Lili Sun & Lizhong Hu contributed equally to this work and considered co-first authors.
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Sun, L., Hu, L., Zheng, F., Sun, Y., Cao, H., Wu, L. (2021). Influence of HNB Product Packaging Health Warning Design on Risk Perception Based on Eye Tracking. In: Duffy, V.G. (eds) Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. AI, Product and Service. HCII 2021. Lecture Notes in Computer Science(), vol 12778. Springer, Cham. https://doi.org/10.1007/978-3-030-77820-0_29
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DOI: https://doi.org/10.1007/978-3-030-77820-0_29
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