Skip to main content

A Social, Virtual and Open Model for Measuring Creativity

  • Conference paper
  • First Online:
Book cover Learning and Collaboration Technologies: New Challenges and Learning Experiences (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12784))

Included in the following conference series:

Abstract

The creativity of individuals is manifested through the products they are able to create, so that the attributes of a product also characterize the individual who created it. Therefore, a way of measuring the creativity of an individual is evaluating and measuring the creative attributes of the products he or she created. This is the basis of the new model we propose to measure creativity. The main elements of the model are the product, its creator and the evaluators that assess it. The products and their creators are characterized by an open set of measurable attributes, identified from the literature. We have also introduced a social way of evaluation, so that large amounts of evaluators could participate in the process. The work of the evaluators is assessed by assigning them a level of confidence. This level of confidence is assigned and updated considering the expertise of the evaluator but also his or her behaviour during the evaluation process. The combination of a large set of evaluators, their anonymity, and their assessment, have led to a more objective and unbiased system of evaluation and measuring.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Sternberg, R.J., Lubart, T.I., Kaufman, J.C., Pretz, J.E.: Creativity. In: Holyoak, K.J., Morrison, R.G. (eds.) The Cambridge Handbook of Thinking and Reasoning, pp. 351–370. Cambridge University Press, New York (2005)

    Google Scholar 

  2. Besemer, S.P., O’Quin, K.: Confirming the three-factor creative product analysis matrix model in an American sample. Creat. Res. J. 12, 287–296 (1999). https://doi.org/10.1207/s15326934crj1204_6

    Article  Google Scholar 

  3. MacKinnon, D.W.. : In Search of Human Effectiveness. Creative Education Foundation, Buffalo (1978)

    Google Scholar 

  4. Horn, D., Salvendy, G.: Product creativity: conceptual model, measurement and characteristics. Theor. Issues Ergon. Sci. 7, 395–412 (2006). https://doi.org/10.1080/14639220500078195

    Article  Google Scholar 

  5. Sternberg, R.J., Lubart, T.I.: La creatividad en una cultura conformista/Creativity in a Conformist Culture: UN Desafio a Las Masas (Spanish Edition). AbeBooks. ISBN: 8449303400. https://www.abebooks.com/9788449303401/creatividad-cultura-conformista-Creativity-Conformist-8449303400/plp. Accessed 06 May 2018

  6. Amabile, T.M.: Social psychology of creativity: a consensual assessment technique. J. Pers. Soc. Psychol. 43, 997–1013 (1982). https://doi.org/10.1037/0022-3514.43.5.997

    Article  Google Scholar 

  7. Taylor, I.A., Sandler, B.E.: Use of a creative product inventory for evaluating products of chemists. Proc. Annu. Conv. Am. Psychol. Assoc. 7, 311–312 (1972)

    Google Scholar 

  8. Besemer, S.P., Treffinger, D.J.: Analysis of creative products: review and synthesis. J. Creat. Behav. 15, 158–178 (1981). https://doi.org/10.1002/j.2162-6057.1981.tb00287.x

    Article  Google Scholar 

  9. Johnson, R., Kuby, P.: Elementary Statistics. Brooks/Cole, CENGAGE Learning (2012)

    Google Scholar 

  10. Likert, R.: A technique for the measurement of attitudes. Arch. Psychol. 22(140), 55 (1932)

    Google Scholar 

  11. Besemer, S.P.: Creating Products in the Age of Design: How to Improve Your New Products Ideas! New Forum Press, Stilwater (2013)

    Google Scholar 

  12. Krosnick, J.A., Presser, S.: Question and questionnaire design. In: Marsden, P.V., Wright, J.D. (eds.) Handbook of Survey Research. Emerald, Bingley (2010)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Rafael Molina-Carmona .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Guillem-Aldave, C., Molina-Carmona, R. (2021). A Social, Virtual and Open Model for Measuring Creativity. In: Zaphiris, P., Ioannou, A. (eds) Learning and Collaboration Technologies: New Challenges and Learning Experiences. HCII 2021. Lecture Notes in Computer Science(), vol 12784. Springer, Cham. https://doi.org/10.1007/978-3-030-77889-7_3

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-77889-7_3

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-77888-0

  • Online ISBN: 978-3-030-77889-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics