Skip to main content

Relationship Between Robot Designs and Preferences in Kawaii Attributes

  • Conference paper
  • First Online:
Human-Computer Interaction. Interaction Techniques and Novel Applications (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12763))

Included in the following conference series:

Abstract

As robots have been increasingly involved in human lives I modern society, it is necessary to further develop the robots that give positive impression to human. Therefore, we pursued a collaborative project in which Japanese and American university students designed and developed kawaii robots. Before and after the collaborative work, preferences of kawaii attributes were also evaluated by a questionnaire. As a result, we obtained eight different robot pairs. In addition, we performed cluster analysis using the questionnaires on kawaii preferences and obtained clusters of participants before and after the collaborative work. Finally, we analyzed the relationship between robot designs and the clustering results. The cluster analysis shows that more than half of the participants did not change their kawaii preferences, while some of them did especially those who did not have preconceived images of kawaii robots. Therefore, we concluded that participants developed a deeper understanding about kawaii after collaborating on this project about the diversity of opinions people have about the concept of kawaii.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Coronado, E., Venture, G., Yamanobe, N.: Applying Kansei/affective engineering methodologies in the design of social and service robots: a systematic review. Int. J. Soc. Rob., 1–11 (2020)

    Google Scholar 

  2. Pereira, A., Leite, I., Mascarenhas, S., Martinho, C., Paiva, A.: Using empathy to improve human-robot relationships. In: Lamers, M.H., Verbeek, F.J. (eds.) HRPR 2010. LNICST, vol. 59, pp. 130–138. Springer, Heidelberg (2011). https://doi.org/10.1007/978-3-642-19385-9_17

    Chapter  Google Scholar 

  3. James, J., Watson, C.I., MacDonald, B.: Artificial empathy in social robots: an analysis of emotions in speech. In: 27th IEEE International Symposium on Robot and Human Interactive Communication (RO-MAN 2018), Nanjing, China, pp. 632–637. IEEE (2018)

    Google Scholar 

  4. Nagamachi, M.: Kansei engineering: a new ergonomic consumer-oriented technology for product development. Int. J. Ind. Ergon. 15(1), 3–11 (1995)

    Article  Google Scholar 

  5. Kovarovic, S.: Hello kitty: a brand made of cuteness. J. Cult. Retail Image 4(1), 1–8 (2011)

    Google Scholar 

  6. Allison, A.: Portable monsters and commodity cuteness: Pokemon as Japan’s new global power. Postcolonial Stud. 6(3), 381–395 (2003)

    Article  MathSciNet  Google Scholar 

  7. Ohkura, M., Komatsu, T., Aoto, T.: Kawaii rules: increasing affective value of industrial products. In: Watada, J., Shiizuka, H., Lee, K.-P., Otani, T., Lim, C.-P. (eds.) Industrial Applications of Affective Engineering, pp. 97–110. Springer, Cham (2014). https://doi.org/10.1007/978-3-319-04798-0_8

    Chapter  Google Scholar 

  8. Lieber-Milo, S., Nittono, H.: How the Japanese term Kawaii is perceived outside of Japan: a study in Israel. SAGE Open 9(3), 1–7 (2019)

    Article  Google Scholar 

  9. Ohkura, M., Sugaya, M., Sripian, P., Laohakangvalvit, T., Chiba, H., Berque, D.: Design and implementation of Kawaii robots by Japanese and American university students using remote collaboration. In: 7th International Symposium on Affective Science and Engineering (ISASE 2021). Japan Society of Kansei Engineering, Tokyo, Japan (2021, in press)

    Google Scholar 

  10. Komatsu, T., Ohkura, M.: Study on evaluation of Kawaii colors using visual analog scale. In: Smith, M.J., Salvendy, G. (eds.) Human Interface 2011. LNCS, vol. 6771, pp. 103–108. Springer, Heidelberg (2011). https://doi.org/10.1007/978-3-642-21793-7_12

    Chapter  Google Scholar 

  11. Ohkura, M., Yamasaki, Y., Horie, R.: Evaluation of Kawaii objects in augmented reality by ECG. In: The 36th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (EMBC 2014), FB14.12, Chicago, USA (2014)

    Google Scholar 

  12. Fukuoka, R., Tombe, T., Sripian, P., Ohkura, M.: Comparison of relations of Kawaii feelings and eye-tracking information between 3D and 2D images using HMD with eye-tracking. In: The 14th Spring Meeting of Japan Society of Kansei Engineering. Japan Society of Kansei Engineering, Nagano, Japan (2019). (in Japanese)

    Google Scholar 

Download references

Acknowledgment

We thank the following team members for participating in this collaborative project: Prof. Dave Berque, Prof. Hiroko Chiba, Kevin Bautista, Jordyn Blakey, Eric Spehlmann and Cade Wright of the DePauw University as well as Chen Feng, Shun Imura and Wenkang Huang and Kento Murayama of the Shibaura Institute of Technology.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Tipporn Laohakangvalvit .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Laohakangvalvit, T., Sripian, P., Sugaya, M., Ohkura, M. (2021). Relationship Between Robot Designs and Preferences in Kawaii Attributes. In: Kurosu, M. (eds) Human-Computer Interaction. Interaction Techniques and Novel Applications. HCII 2021. Lecture Notes in Computer Science(), vol 12763. Springer, Cham. https://doi.org/10.1007/978-3-030-78465-2_19

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-78465-2_19

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-78464-5

  • Online ISBN: 978-3-030-78465-2

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics