Research on Service Design of Balanced Vehicle Based on Kansei Engineering

Abstract

With improvement of people’s consumption level and the comprehensive promotion of the concept of low-carbon globalization, people’s demand for balanced vehicle has been upgraded from a single transportation function to personalization and service, and meeting people’s demand through service innovation is a hot research topic nowadays. Through the collection and analysis of a large number of related literatures, we find that domestic and foreign experts and scholars have done extensive research on the combination of Kansei Engineering and service design, but relatively few studies have been made on balanced vehicle service innovation. Based on this, this research plans to study and optimize the service of the balanced vehicle by combining Kansei Engineering and service design. Firstly, the user’s key perceptual images of the balanced vehicle are extracted by Kansei Engineering theory and principal component analysis. Second, according to the user’s perceptual demand for the product, sort out the corresponding service blueprint and user journey map. Finally, according to the different service stages of the product, the service design strategy of the product is summarized, and the service system of the product is optimized. Integrating users’ emotional demands into the optimization of product service design, it improves the service quality of different service stages of the product while effectively meeting users’ emotional demands, thus improving the user experience.