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International Visual Informatics Conference

IVIC 2021: Advances in Visual Informatics pp 575–586Cite as

Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products

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Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 13051))

Abstract

Issues related to high energy consumption is contemporary and concerning socio-politic situation in this country. Thus, the study aims at gauging public awareness on energy efficient products that have been in the market and how this awareness may indicate the future intentions of consumers in subscribing to and purchasing energy efficient services and products. The data were gathered from an online survey that had been distributed using common social media, which received 548 responses from all over Malaysia. A questionnaire was developed in three sections that focus on demography information, energy efficient products (EEP) and energy awareness. Smart PLS Version 3.0 was used to determine the influence of the different constructs on sample’s attitude and intentions to purchase energy efficient products. The final analysis indicates that there is awareness on EEP label and other energy efficient products, environmental concern and perceived benefits and prices of the energy efficient product that have moderate correlation by R2 0.692. Consumers attitude also has a moderate correlation of 64% in prediction intention to purchase of the consumer by R2 0.644. Thus, the study shows that public already have good awareness on the energy efficient product and has started to purchase EEP. The study predict that consumer will purchase more energy efficient services and products in future.

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Acknowledgement

This project is funded by BOLD Grant number RJO 10517844/004, Universiti Tenaga Nasional, Malaysia.

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Authors and Affiliations

  1. Universiti Tenaga Nasional, Jalan IKRAM-UNITEN, 43000, Kajang, Malaysia

    Husni Mohd Radzi, Farhaniza Ghazali, Nurshuhaida Mohd Shokri & Hazleen Aris

Authors
  1. Husni Mohd Radzi
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  2. Farhaniza Ghazali
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  3. Nurshuhaida Mohd Shokri
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  4. Hazleen Aris
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Corresponding author

Correspondence to Husni Mohd Radzi .

Editor information

Editors and Affiliations

  1. Universiti Tenaga Nasional, Selangor, Malaysia

    Halimah Badioze Zaman

  2. Dublin City University, Dublin, Ireland

    Alan F. Smeaton

  3. National Central University, Jhongli, Taiwan

    Timothy K. Shih

  4. Queen Mary University of London, London, UK

    Sergio Velastin

  5. Toyo University, Tokyo, Japan

    Tada Terutoshi

  6. University of Southern Denmark, Odense, Denmark

    Bo Nørregaard Jørgensen

  7. Universiti Tenaga Nasional, Selangor, Malaysia

    Hazleen Aris

  8. Universiti Tenaga Nasional, Selangor, Malaysia

    Nazrita Ibrahim

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Mohd Radzi, H., Ghazali, F., Mohd Shokri, N., Aris, H. (2021). Awareness on Energy Efficient Products as Prediction on Intention to Subscribe to and Purchase Energy Efficient Services and Products. In: Badioze Zaman, H., et al. Advances in Visual Informatics. IVIC 2021. Lecture Notes in Computer Science(), vol 13051. Springer, Cham. https://doi.org/10.1007/978-3-030-90235-3_50

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  • DOI: https://doi.org/10.1007/978-3-030-90235-3_50

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-90234-6

  • Online ISBN: 978-3-030-90235-3

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