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International Conference on Human-Computer Interaction

HCII 2021: HCI International 2021 - Late Breaking Papers: Design and User Experience pp 481–494Cite as

Factors Affecting e-Commerce Satisfaction in Qatar: A Cross-Cultural Comparison

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 13094))

Abstract

Expanded internet penetration, per capita income and changes in consumer spending trends in Qatar have turned e-Commerce into a preferred choice for consumers, enterprises, and online service providers. An initial pilot survey has been conducted in a randomly selected 45 people to examine the factors influencing logistics quality and interface quality. The collected data has been analyzed for internal consistency using Cronbach’s alpha test of reliability. The results from Cronbach’s alpha test (α = 0.983) have shown good internal consistency in the construct’s reliability. Mann - Whitney U test was used to compare the means of independent groups to determine whether there is a statistically significant difference between gender, age category, nationality, and language in the ratings of e-commerce satisfaction variables. This study concludes that logistics service and interface quality have a strong relation in customer satisfaction and user experience of the e-Commerce sector in each of the primary constructs within the cultural context of Qatar.

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Authors and Affiliations

  1. Department of Mechanical and Industrial Engineering, Qatar University, Doha, Qatar

    Muth Mary Abraham & Pilsung Choe

Authors
  1. Muth Mary Abraham
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  2. Pilsung Choe
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Corresponding authors

Correspondence to Muth Mary Abraham or Pilsung Choe .

Editor information

Editors and Affiliations

  1. University of Creteand Foundation for Research and Technology – Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Department of Design, Federal University of Pernambuco, Recife, Brazil

    Marcelo M. Soares

  3. World Usability Day and Brandeis University, Newton Center, MA, USA

    Elizabeth Rosenzweig

  4. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  5. Tokyo University of Science, Tokyo, Saitama, Japan

    Sakae Yamamoto

  6. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

  7. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

  8. Computer and Information Sciences, Towson University, Towson, MD, USA

    Gabriele Meiselwitz

  9. DePaul University, Chicago, IL, USA

    Xiaowen Fang

  10. San Jose State University, San Jose, CA, USA

    Abbas Moallem

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Abraham, M.M., Choe, P. (2021). Factors Affecting e-Commerce Satisfaction in Qatar: A Cross-Cultural Comparison. In: Stephanidis, C., et al. HCI International 2021 - Late Breaking Papers: Design and User Experience. HCII 2021. Lecture Notes in Computer Science(), vol 13094. Springer, Cham. https://doi.org/10.1007/978-3-030-90238-4_34

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  • DOI: https://doi.org/10.1007/978-3-030-90238-4_34

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-90237-7

  • Online ISBN: 978-3-030-90238-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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