Abstract
One of the most critical aspects of developing successful products is the early feedback of potential customers. Here, customers can provide feedback iteratively on prototypes before the actual development of the product to save development resources on dissatisfying features. This feedback, in turn, could be collected using crowdsourcing. To gain knowledge about the design of software to support the iterative prototype development based on crowd feedback, this paper develops design principles for a crowd-based prototype validation platform. On this platform, developers can present their software prototypes in different forms and receive iterative feedback from a selected crowd of potential customers. The feedback is presented to the developer in an aggregated form to support his decision-making in further development. We conduct a design science study that builds the design principles based on an analysis of literature and software tools. We instantiate the design principles as a platform and evaluate them within an expert workshop. Our results show that the identified design principles support developing such software support for crowd-based prototype validation.
This work was partially supported by the German Research Foundation (DFG) within the CRC “On-The-Fly Computing” (CRC 901, Project Number: 160364472SFB901) and the German Federal Ministry of Education and Research (BMBF) through Software Campus grant (Project Number: 01IS17046).
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Notes
- 1.
Figma Tool: https://www.figma.com/.
- 2.
Adobe XD Tool: https://www.adobe.com/products/xd.html.
- 3.
Kickstarter Platform: https://www.kickstarter.com/.
- 4.
Amazon Mechanical Turk Platform: https://www.mturk.com/.
- 5.
Innocentive Platform: https://www.innocentive.com/.
- 6.
UIGiants Platform: https://www.uigiants.com/.
- 7.
YouTube Platform: https://www.youtube.com/.
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Gottschalk, S., Aziz, M.S., Yigitbas, E., Engels, G. (2021). Design Principles for a Crowd-Based Prototype Validation Platform. In: Wang, X., Martini, A., Nguyen-Duc, A., Stray, V. (eds) Software Business. ICSOB 2021. Lecture Notes in Business Information Processing, vol 434. Springer, Cham. https://doi.org/10.1007/978-3-030-91983-2_16
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