Abstract
The usability of the user interface for shopping websites is very important pertinent to the user experience. The purpose of this research study was to explore the usability of different background transparency in the operation of shopping websites, and propose design suggestions for improvement. A total of 30 participants were invited to take part in the experiment via convenience sampling methods. They were required to use a mouse to conduct 3 assigned tasks on the hover feedback of three different of background transparency on shopping websites. A questionnaire was also created using a 7-point Likert scale to help investigate participants’ subjective evaluations. The experiment is a between-subjects design using one-way ANOVA to examine the three different background transparency of hover feedback designs, i.e., transparency at 0%, transparency at 25%, transparency at 50%. The findings generated from the experiment and post-experiment interview revealed that: (1) In the interaction with a shopping website, there existed a significant difference in the background transparency in terms of the task completion time. The transparency at 0% supported the best task performance. (2) There existed no significant difference between the 25% transparency and the 0% transparency in terms of operational performance. (3) There existed a significant difference in the degree of attractiveness. The transparency at 25% was more likely to attract users.
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Zhai, W., Chen, CH. (2022). A Study on the Interface Usability of Background Transparency Design for Shopping Websites. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2022 Posters. HCII 2022. Communications in Computer and Information Science, vol 1582. Springer, Cham. https://doi.org/10.1007/978-3-031-06391-6_67
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DOI: https://doi.org/10.1007/978-3-031-06391-6_67
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