Skip to main content
SpringerLink
Log in

IoT Applications in Business and Marketing During the Coronavirus Pandemic

  • Chapter
  • First Online:
The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

Abstract

The internet of things (IoT) is a widely used technology in day-to-day life and in many business fields. the applications of IoT are used in many businesses and in marketing as main part of business activities, but during the coronavirus pandemic, IoT was intensively used, as a practical solution to many challenges. In this paper, the use of IoT is discussed generally in business such as in supply chain and logistics, human resources management, and in organizational performance. The paper will also tackle the use of IoT in both marketing and business activities and finally discussing some of the limitations and challenges businesses face when implementing IoT.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 189.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 249.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 249.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Al Kurdi, B., Alshurideh, M., & Salloum, S. A. (2020). Investigating a theoretical framework for e-learning technology acceptance. International Journal of Electrical and Computer Engineering (IJECE), 10(6), 6484–6496.

    Article  Google Scholar 

  • Alshurideh, M. (2022). Does electronic customer relationship management (E-CRM) affect service quality at private hospitals in Jordan? Uncertain Supply Chain Management, 10(2), 325–332.

    Article  Google Scholar 

  • Alshurideh, M. T., Al Kurdi, B., & Salloum, S. A. (2021). The moderation effect of gender on accepting electronic payment technology: A study on United Arab Emirates consumers. Review of International Business and Strategy, 31(3), 375–396.

    Article  Google Scholar 

  • Alshurideh, M., Al Kurdi, B., & Salloum, S. A. (2019, October). Examining the main mobile learning system drivers’ effects: A mix empirical examination of both the Expectation-Confirmation Model (ECM) and the technology acceptance Model (TAM). In International Conference on Advanced Intelligent Systems and Informatics (pp. 406–417). Springer, Cham.

    Google Scholar 

  • Alzoubi, H., Alshurideh, M., Kurdi, B., Akour, I., & Aziz, R. (2022). Does BLE technology contribute towards improving marketing strategies, customers’ satisfaction and loyalty? The role of open innovation. International Journal of Data and Network Science, 6(2), 449–460.

    Article  Google Scholar 

  • Atzori, L., Iera, A., & Morabito, G. (2010, October). The internet of things: a survey, Computer Networks, 54(15), pp. 2787–2805. https://doi.org/10.1016/j.comnet.2010.05.010.

  • Augusto, L., Costa, R., Ferreira, J., & Jardim-Gonçalves, R. (2019). An application of Ethereum smart contracts and IoT to logistics, IEEE.

    Google Scholar 

  • Bauer, D., & Bauernhansl T. (2021) Applied sciences Improvement of delivery reliability by an intelligent control loop between supply network and manufacturing.

    Google Scholar 

  • Bauer, D., Bauernhansl, T., & Sauer, A. (2021, March) Improvement of delivery reliability by an intelligent control loop between supply network and manufacturing, Applied Sciences (Switzerland), 11(5), pp. 1–22, https://doi.org/10.3390/app11052205.

  • Friedow, C., Völker, M., & Hewelt, M. (2018a). Integrating IoT devices into business processes. In: International Conference on Advanced Information Systems Engineering, pp. 265–277.

    Google Scholar 

  • Friedow, C., Völker, M., & Hewelt, M. (2018b). Integrating IoT devices into business processes chimera: Fragment-based case management approach view project process information and guidance systems view project integrating IoT devices into business processes, https://www.bosch-iot-suite.com/things/

  • Ghazal, T. M., Alshurideh, M. T., & Alzoubi, H. M. (2021a, June). Blockchain-Enabled internet of things (IoT) platforms for pharmaceutical and biomedical research. In The International Conference on Artificial Intelligence and Computer Vision (pp. 589–600). Springer, Cham.

    Google Scholar 

  • Ghazal, T. M., Hasan, M. K., Alshurideh, M. T., Alzoubi, H. M., Ahmad, M., Akbar, S. S., ... & Akour, I. A. (2021b). IoT for smart cities: Machine learning approaches in smart healthcare—A review. Future Internet, 13(8), 218, 1–19.

    Google Scholar 

  • Gubbi, J., Buyya, R., Marusic, S., & Palaniswami, M. (2013). Internet of Things (IoT): A vision, architectural elements, and future directions. Future Generation Computer Systems, 29(7), 1645–1660. https://doi.org/10.1016/j.future.2013.01.010

    Article  Google Scholar 

  • Hasan, O., McColl, J., Pfefferkorn, T., Hamadneh, S., Alshurideh, M., & Kurdi, B. (2022). Consumer attitudes towards the use of autonomous vehicles: Evidence from United Kingdom taxi services. International Journal of Data and Network Science, 6(2), 537–550.

    Article  Google Scholar 

  • Hashem, T. (2021). The reality of internet of things (IoT) in creating a data-driven marketing opportunity: mediating role of customer relationship management (CRM), Journal of Theoretical and Applied Information, 31(2), https://www.researchgate.net/publication/348922750

  • Hopkins, J., & Hawking, P. (2018). Big data analytics and IoT in logistics: a case study, The International Journal of Logistics Management, 29(2). https://doi.org/10.1108/IJLM-05-2017-0109.

  • Hussain, F. (2017). Internet of Things Building Blocks and Business Models. Springer.

    Google Scholar 

  • Fava-Verde, J.-F. (JF)., & Forster, S. (2017). The history of Internet of Things (IoT), Innovate UK Blog.

    Google Scholar 

  • Jianli, S. (2012). Design and implementation of IOT-based logistics management system, IEEE.

    Google Scholar 

  • Kamaruddeen, A., Rui, L., Lee, SK., Alzoubi, H., Alshurideh, M. (2022) Determinants of emerging technology adoption for safety among construction businesses. Academy of Strategic Management Journal, 21(Special Issue 4), 1–20.

    Google Scholar 

  • Kumar, S., Raut, R. D., & Narkhede, B. E. (2020, October). A proposed collaborative framework by using artificial intelligence-internet of things (AI-IoT) in COVID-19 pandemic situation for healthcare workers, International Journal of Healthcare Management, Taylor and Francis Ltd., 13(4). pp. 337–345, https://doi.org/10.1080/20479700.2020.1810453.

  • Lee, K., Ramiz, P., Hanaysha, J., Alzoubi, H., & Alshurideh, M. (2022). Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia. Uncertain Supply Chain Management, 10(2), 1–14.

    Google Scholar 

  • Lee, I., & Lee, K. (2015). The internet of things (IoT): Applications, investments, and challenges for enterprises. Business Horizons, 58(4), pp. 431–440. https://doi.org/10.1016/j.bushor.2015.03.008.

  • Nasajpour, M., Pouriyeh, S., Parizi, R. M., Dorodchi, M., Valero, M., & Arabnia H. R. (2020, December). Internet of things for current COVID-19 and future pandemics: an exploratory study, Journal of Healthcare Informatics Research, 4(4), pp. 325–364. https://doi.org/10.1007/s41666-020-00080-6.

  • Plageras, A. P., Psannis, K. E., Stergiou, C., Wang, H., & Gupta, B. B. (2018, May). Efficient IoT-based sensor BIG data collection–processing and analysis in smart buildings, Future Generation Computer Systems, 82, pp. 349–357, https://doi.org/10.1016/j.future.2017.09.082.

  • Ranger, S. (2020). What is the IoT? Everything you need to know about the Internet of Things right now, ZDNet.

    Google Scholar 

  • Razzak, F. (2012). Spamming the Internet of Things: A possibility and its probable solution. Procedia Computer Science, 10, 658–665. https://doi.org/10.1016/j.procs.2012.06.084

    Article  Google Scholar 

  • Shamayleh, A., Awad, M., & Farhat, J. (2020, April). IoT Based Predictive Maintenance Management of Medical Equipment, Journal of Medical Systems, 44(4), https://doi.org/10.1007/s10916-020-1534-8.

  • Tariq, E., Alshurideh, M., Akour, I., & Al-Hawary, S. (2022). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401–408.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  2. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  3. Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    Barween Al Kurdi

  4. University of Sharjah, 27272, Sharjah, United Arab Emirates

    Salaheddin Saleh, Karim Massoud & Abdullah Osama

Authors
  1. Muhammad Turki Alshurideh
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Barween Al Kurdi
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Salaheddin Saleh
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Karim Massoud
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Abdullah Osama
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Muhammad Turki Alshurideh .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Alshurideh, M.T., Al Kurdi, B., Saleh, S., Massoud, K., Osama, A. (2023). IoT Applications in Business and Marketing During the Coronavirus Pandemic. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_140

Download citation

  • DOI: https://doi.org/10.1007/978-3-031-12382-5_140

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-12381-8

  • Online ISBN: 978-3-031-12382-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Search

Navigation