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Working Conference on Virtual Enterprises

PRO-VE 2022: Collaborative Networks in Digitalization and Society 5.0 pp 579–591Cite as

Towards a Catalogue of Strategy Elements for Specifying a Digital Platform Business Strategy

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Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 662))

Abstract

Digital platforms have become essential in modern society. However, despite their appeal and potential, digital platforms have proven to fail often due to diverse strategic reasons including pricing, timing, competition, trust, openness, critical mass, and network effects. Despite the reported risk of failures, there is a lack of guidelines that support organizations in defining business strategies for digital platforms. In this paper, we address part of this problem. In the study we identify strategic considerations from digital business strategy, platform and multi-sided business strategy literature, and the Balanced Scorecard, and integrate them into a catalogue of nineteen strategy elements. This supports the specification of a coherent set of strategic objectives for a digital platform business strategy. A digital platform business strategy transforms an organization into a collaborative networked organization as four out of five strategy perspectives clearly reflect the need and of interaction with the ecosystem of the organization.

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Author information

Authors and Affiliations

  1. Netherlands Organisation for Applied Scientific Research (TNO), PO Box 96800, 2509 JE, The Hague, The Netherlands

    Frank Berkers

  2. School of Industrial Engineering, Eindhoven University of Technology, PO Box 513, 5600 MB, Eindhoven, The Netherlands

    Frank Berkers, Oktay Turetken, Baris Ozkan & Paul Grefen

Authors
  1. Frank Berkers
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  2. Oktay Turetken
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  3. Baris Ozkan
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  4. Paul Grefen
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Corresponding author

Correspondence to Frank Berkers .

Editor information

Editors and Affiliations

  1. Universidade Nova de Lisboa, Monte da Caparica, Portugal

    Luis M. Camarinha-Matos

  2. Polytechnic University of Valencia, Valencia, Spain

    Angel Ortiz

  3. École des Mines de Saint-Étienne, Saint-Étienne Cedex, France

    Xavier Boucher

  4. Instituto Politécnico de Lisboa, Lisbon, Portugal

    A. Luís Osório

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Berkers, F., Turetken, O., Ozkan, B., Grefen, P. (2022). Towards a Catalogue of Strategy Elements for Specifying a Digital Platform Business Strategy. In: Camarinha-Matos, L.M., Ortiz, A., Boucher, X., Osório, A.L. (eds) Collaborative Networks in Digitalization and Society 5.0. PRO-VE 2022. IFIP Advances in Information and Communication Technology, vol 662. Springer, Cham. https://doi.org/10.1007/978-3-031-14844-6_46

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  • DOI: https://doi.org/10.1007/978-3-031-14844-6_46

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-14843-9

  • Online ISBN: 978-3-031-14844-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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