Abstract
Whilst much attention has been paid to the development of new tourism eMediaries, the growth of the Internet has also affected established tour operators. The aims of this paper are to examine the adoption of eBusiness by these players and explore issues linked to eBusiness driven change. The paper used a case study approach based on interviews with eBusiness executive from 3 of the 4 largest tour operators in UK and Europe and the analysis of supporting documentation such as company reports, journal and trade press articles. Findings highlight the fact that such companies have had to rethink fundamental aspects of their strategy and business models in order not only to survive but prosper. As a consequence considerable changes have also taken place in terms of organisational structures, organizational culture, business processes, skills-set requirements and technology infrastructure.
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Daniele, R., Frew, A.J., By, R.T. (2007). Tour Operators in an eBusiness World The Challenge of Change. In: Sigala, M., Mich, L., Murphy, J. (eds) Information and Communication Technologies in Tourism 2007. Springer, Vienna. https://doi.org/10.1007/978-3-211-69566-1_20
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DOI: https://doi.org/10.1007/978-3-211-69566-1_20
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-69564-7
Online ISBN: 978-3-211-69566-1