Abstract
Dynamic packaging and product bundling are key topics in current tourism research and also heavily discussed within the travel industry. This paper describes a new approach to how a user model and a combination of collaborative and demographic filtering can be used to recommend product bundles in dynamic packaging. The user model differentiates between a short term component and a long term component. The short term component contains information about the user’s current session while the long term component saves data which holds beyond a session. Furthermore it is shown how stored data is used to recommend a combination of tourist services. This not only takes evaluations of other users into account, but uses demographic properties of the user as well.
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© 2008 Springer-Verlag Wien
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Jagersberger, A., Waldhör, K. (2008). Dynamic Packaging using a Cluster-based Demographic Filtering Approach. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_17
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DOI: https://doi.org/10.1007/978-3-211-77280-5_17
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-77279-9
Online ISBN: 978-3-211-77280-5