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Consumers’ Preferred Criteria for Hotel Online Booking

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Book cover Information and Communication Technologies in Tourism 2008

Abstract

Online bookings of hotels have increased drastically in recent years. Studies in tourism and hospitality have investigated the relevance of hotel attributes influencing choice but not yet explore them in an online booking setting. This paper presents findings about consumers’ stated preferences for decision criteria from an adaptive conjoint study among 346 respondents. The results show that recommendations of friends and online reviews are the most important factors that influence online hotel booking. Partitioning the importance values of the decision criteria reveals group-specific differences indicating the presence of market segments.

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Author information

Authors and Affiliations

  1. Department of New Media Technology, MODUL University Vienna, Austria

    Astrid Dickinger

  2. Institute for Tourism and Leisure Studies, Vienna University of Economics and Business Administration, Austria

    Josef Mazanec

Authors
  1. Astrid Dickinger
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  2. Josef Mazanec
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Editor information

Editors and Affiliations

  1. Ecole Supérieure des Sciences Economiques et Commerciales Business School, Institut de Management Hotelier International, Cergy-Pontoise, France

    Peter O’Connor

  2. eTourism Competence Center Austria, Innsbruck, Austria

    Wolfram Höpken

  3. Department of Recreation, Park, and Tourism Sciences, Texas A&M University, College Station, Texas, USA

    Ulrike Gretzel

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© 2008 Springer-Verlag Wien

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Cite this paper

Dickinger, A., Mazanec, J. (2008). Consumers’ Preferred Criteria for Hotel Online Booking. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_22

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  • DOI: https://doi.org/10.1007/978-3-211-77280-5_22

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-77279-9

  • Online ISBN: 978-3-211-77280-5

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