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Determinants of Restaurant Employees’ Technology Use Intention: Validating Technology Acceptance Model with External Factors via Structural Equation Model

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Book cover Information and Communication Technologies in Tourism 2008

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Abstract

The study aims to examine if the Technology Acceptance Model (TAM) works for restaurant operations in using computing systems. In addition, we pursued other external variables, not included in the original TAM, to see how they affect perceived ease of use, perceived usefulness, and intention to use. These included user characteristics, system quality and organizational support. The survey collected data from restaurants in Kentucky, and the response rate was 25% based on the total contacts eligible. SPSS 15.0 and AMOS 7.0 were used for the data analysis. Structural Equation Modeling (SEM) was the primary analysis used to examine the proposed hypotheses developed in fulfilling the study objectives. The SEM statistics supported all the proposed hypotheses but one. The SEM results were interpreted relative to industry implications.

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Author information

Authors and Affiliations

  1. Hospitality and Tourism Management/Department of Nutrition and Food Science, University of Kentucky, USA

    Sunny Ham & Hazel W. Forsythe

  2. Dedman School of Hospitality, Florida State University, USA

    Woody G. Kim

Authors
  1. Sunny Ham
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  2. Woody G. Kim
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  3. Hazel W. Forsythe
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Editor information

Editors and Affiliations

  1. Ecole Supérieure des Sciences Economiques et Commerciales Business School, Institut de Management Hotelier International, Cergy-Pontoise, France

    Peter O’Connor

  2. eTourism Competence Center Austria, Innsbruck, Austria

    Wolfram Höpken

  3. Department of Recreation, Park, and Tourism Sciences, Texas A&M University, College Station, Texas, USA

    Ulrike Gretzel

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© 2008 Springer-Verlag Wien

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Ham, S., Kim, W.G., Forsythe, H.W. (2008). Determinants of Restaurant Employees’ Technology Use Intention: Validating Technology Acceptance Model with External Factors via Structural Equation Model. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_39

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  • DOI: https://doi.org/10.1007/978-3-211-77280-5_39

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-77279-9

  • Online ISBN: 978-3-211-77280-5

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