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Information and Communication Technologies in Tourism 2008 pp 556–567Cite as

Employing’ social Network Analysis’ to Influence Tourism Events Decision-Making: A Pilot Study

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Abstract

A major feature of the emergence of Web 2.0 is the proliferation of ‘consumer-generated content’ (CGC) websites, often established as alternatives to corporate or ‘official’ sites. Nowhere has this had as great an impact as in the travel and tourism industry. In this paper, we report on a preliminary study designed to demonstrate how techniques drawn from ‘Social Network Analysis’ (SNA) might be employed to develop an understanding of the influence relationships and hierarchies within these websites. Armed with this knowledge, tourism companies and authorities may be able to develop strategies as to how they might best co-exist and deal with relevant sites. The focus of this initial study is on tourism events; specifically, the Australian Football League Grand Final.

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Author information

Authors and Affiliations

  1. Centre for Hospitality and Tourism Research, Victoria University, Melbourne, Australia

    G. Michael McGrath

Authors
  1. G. Michael McGrath
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Editor information

Editors and Affiliations

  1. Ecole Supérieure des Sciences Economiques et Commerciales Business School, Institut de Management Hotelier International, Cergy-Pontoise, France

    Peter O’Connor

  2. eTourism Competence Center Austria, Innsbruck, Austria

    Wolfram Höpken

  3. Department of Recreation, Park, and Tourism Sciences, Texas A&M University, College Station, Texas, USA

    Ulrike Gretzel

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© 2008 Springer-Verlag Wien

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McGrath, G.M. (2008). Employing’ social Network Analysis’ to Influence Tourism Events Decision-Making: A Pilot Study. In: O’Connor, P., Höpken, W., Gretzel, U. (eds) Information and Communication Technologies in Tourism 2008. Springer, Vienna. https://doi.org/10.1007/978-3-211-77280-5_49

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  • DOI: https://doi.org/10.1007/978-3-211-77280-5_49

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-77279-9

  • Online ISBN: 978-3-211-77280-5

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