Abstract
The Iceland Tourist Guide Association’s website (www.touristguide.is) represents the association online. Members find the news published on the association’s website and e-newsletter more credible than news published by the mainstream web, and print media in Iceland. The ITGA’s level of news credibility was established by conducting a quantitative empirical survey among members. The outcome provides important information on which the association can build its online strategy in terms of serving the needs of its members and capitalise on the website’s public relations potential.
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Valsson, S.H. (2009). The Credibility of Online News: The Case of the Iceland Tourist Guide Association’s Website and e-Newsletter. In: Höpken, W., Gretzel, U., Law, R. (eds) Information and Communication Technologies in Tourism 2009. Springer, Vienna. https://doi.org/10.1007/978-3-211-93971-0_34
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DOI: https://doi.org/10.1007/978-3-211-93971-0_34
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-93970-3
Online ISBN: 978-3-211-93971-0