Abstract
The rapid growth of the Internet has provided travel agents with the opportunity to embrace it as an extension of their traditional activities. An effective website could potentially bring the world into the customers’ home, and increase their loyalty to the enterprise. The evaluation of websites is one of many ways to benchmark travel agents’ websites against their competitors, and to determine their enhancement directions. This research aims to highlight information offered on Egyptian travel agents’ websites; and to rank these websites in relation to their readiness for electronic commerce. Surveyed websites showed that the most frequent features are company information and contact details. Websites that have been ranked as practicing 1st phase e-commerce are the majority, while websites supporting the 2nd and the 3rd phases are few, and for between websites ranked as practising 4th phase e-commerce are a minority.
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Abou-Shouk, M., Lim, W.M. (2010). Egyptian Travel Agents and e-Commerce. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_30
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DOI: https://doi.org/10.1007/978-3-211-99407-8_30
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