Abstract
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.
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Fesenmaier, D.R., Xiang, Z., Pan, B., Law, R. (2010). An Analysis of Search Engine Use for Travel Planning. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_32
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DOI: https://doi.org/10.1007/978-3-211-99407-8_32
Publisher Name: Springer, Vienna
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