Abstract
The widespread use of mobile devices in daily life activities has impelled a growth in the development of applications (apps) for different purposes. Tourism is one of these spheres of activity in which mobile apps have been developed to support visitors. However, there is not enough understanding of the features that foster the relevance or popularity of a tourism app. Consequently, this paper will analyse the features of specific destination-related apps in Google Play. This analysis will shed some light on generic features of these applications in order to identify potential patterns that correspond to better positioning in searches related to the selected destinations. With this purpose, the research has performed a daily automatic massive collection of data by means of a crawler. Obtained results will provide a brief overview of the characteristics of the most successful applications and could provide some insights in the design and development processes of tourism mobile apps.
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Notes
- 1.
Google Play: https://play.google.com/store/apps. Last access: 24 June, 2013
- 2.
This is the predetermined version of Google Play according to the location of the researchers.
- 3.
When uploading an app to Google Play, the developer has to classify it according to one of the following categories: Arcade and Action; Books and Reference; Brain and Puzzles; Business; Cards and Casino; Casual; Comics; Communications; Education; Entertainment; Finance; Health and Fitness; Libraries and Demo; Lifestyle; Media and Video; Medical; Music and Audio; News and Magazines; Personalization; Photography; Productivity; Shopping; Social; Sports; Tools; Transportation; Travel and Guides; Weather.
- 4.
An exploratory approach to the differences between the terms Bilbao and Bilbo has shown that the differences are great, because at the time the crawler was implemented the applications responding to the search Bilbo were mostly linked to “The Lord of the Rings” and its character Bilbo Bolson. For this reason, it is the only destination without a search term in Basque.
- 5.
The relevance of a search refers to terms that appear in the description of an application and repetition rate of those terms. Popularity, on the other hand, looks for the number of incoming links referring to the specified term of search.
- 6.
There are only five applications in the paid queries of the terms Gasteiz and Donostia and seven in the paid queries of the term Euskadi.
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Acknowledgments
This research has been performed in the framework of the Etortek—Strategic Research Programme 2011–2013 and more specifically of the project SmarTUR—El turismo en destinos inteligentes, coordinated by CICtourGUNE. We would like to express our gratitude to all the public states and organisations that have made the development of this research activity possible.
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Fuentetaja, I.G., Simon, I.Z., Aranzabal, A.R., Ariza, M.P., Lamsfus, C., Alzua-Sorzabal, A. (2013). An Analysis of Mobile Applications Classification Related to Tourism Destinations. In: Xiang, Z., Tussyadiah, I. (eds) Information and Communication Technologies in Tourism 2014. Springer, Cham. https://doi.org/10.1007/978-3-319-03973-2_3
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