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Facebook it: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval

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Abstract

The internet and its adoption changed the way in which tourists search for information. Due to the high level of information available on the internet, online search has become the major way in which information is accessed. The presence of social media has also strongly modified people’s information retrieval behaviour. Various studies state that online social networks represent an important source for holiday planning. This paper attempts to evaluate holiday related information in a scenario where users are only allowed to use Facebook’s search engine for finding the necessary information. The results indicate that Facebook delivers relevant information about attractions. However, it provides insufficient information quality for the decision making process concerning transportation and accommodation.

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Acknowledgments

The authors would like to thank Lukas Nagl and Kayode Ayenimelo for supporting this research.

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Authors and Affiliations

  1. Innovation and Management in Tourism Salzburg, University of Applied Science, Salzburg, Austria

    Paul Bulencea & Roman Egger

Authors
  1. Paul Bulencea
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  2. Roman Egger
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Corresponding author

Correspondence to Roman Egger .

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Editors and Affiliations

  1. Virginia Tech, Blacksburg, Virginia, USA

    Zheng Xiang

  2. Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

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Bulencea, P., Egger, R. (2013). Facebook it: Evaluation of Facebook’s Search Engine for Travel Related Information Retrieval. In: Xiang, Z., Tussyadiah, I. (eds) Information and Communication Technologies in Tourism 2014. Springer, Cham. https://doi.org/10.1007/978-3-319-03973-2_34

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