Abstract
Confronted with soaring IP traffic demands and unsatisfying revenue prospects, charging and tariffing alternatives are about to regain significant attention in the telecommunications industry. While classical revenue optimization and customer perceptions, i.e., Quality of Experience (QoE), has been largely investigated by now, the understanding of customer valuations, i.e., willingness-to-pay, is still far from being sufficient. Hence, this paper revisits and extends the charging ecosystem by unifying empirically-backed demand and expenditure considerations with supply-side revenue optimization, and pays specific attention to the market introduction of new services, such as quality-differentiated network services. Finally, a series of (partially antagonistic) conclusions for Network Service Providers (NSPs) are derived and discussed.
The research leading to these results has received funding from the European Community’s Seventh Framework Programme (FP7/2007-2013) under grant agreement n \(\mathring{ }\) 248567 for the ETICS project. Additional support from the Austrian government and the City of Vienna in the context of the COMET program, the CELTIC project QUEEN, and from the EU Marie Curie program in the context of the RBUCE WEST International Research Chair NICE is gratefully acknowledged.
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Zwickl, P., Reichl, P., Sackl, A. (2014). The 15 Commandments of Market Entrance Pricing for Differentiated Network Services: An Antagonistic Analysis of Human vs. Market. In: Fischbach, K., Krieger, U.R. (eds) Measurement, Modelling, and Evaluation of Computing Systems and Dependability and Fault Tolerance. MMB&DFT 2014. Lecture Notes in Computer Science, vol 8376. Springer, Cham. https://doi.org/10.1007/978-3-319-05359-2_12
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DOI: https://doi.org/10.1007/978-3-319-05359-2_12
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