Abstract
This study examined whether people who had received design training responded differently to non-verbal risk communication materials. More specifically, it examined whether the level of expertise affected the emotions. The study measured emotional responses to visual stimuli in 324 Taiwanese participants (users, novice designers, intermediate designers and expert designers), using a Chinese translation of the abbreviated PAD Emotion Scales. Significant main effects of varying levels of expertise were found on all three dimensions of the PAD. Design expertise was inversely related to pleasure; the more design experience, the more unpleasant they rated the stimuli. Design expertise was positively related to arousal; the more design experience, the more arousing they perceived the stimuli. Design expertise was negatively related to dominance; the more design experience, the more ‘submissive’ they rated the stimuli.
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Hsieh, H.Y. (2014). The Influence of the Designer’s Expertise on Emotional Responses. In: Yamamoto, S. (eds) Human Interface and the Management of Information. Information and Knowledge Design and Evaluation. HIMI 2014. Lecture Notes in Computer Science, vol 8521. Springer, Cham. https://doi.org/10.1007/978-3-319-07731-4_56
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