Skip to main content

Discovering Sentiment of Social Messages by Mining Message Correlations

  • Conference paper
Book cover Intelligent Data analysis and its Applications, Volume I

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 297))

  • 1835 Accesses

Abstract

With explosive growth of the Internet, the amount of information in text form is growing rapidly and the demand for data analysis is also increases. We can perform sentiment analysis on a large set of text messages to discover valuable knowledge and obtain enormous benefits in national security, business, politics, economics, etc. However, text messages from the social networks are rather different from those of traditional text documents. Therefore, it is difficult but essential to develop an effective method of sentiment exploration in social networks. In this paper we first applied a neural network model, namely the self-organizing maps, to cluster similar messages and sentiment keywords, respectively. We then developed an association discovery process to find the associations between a message and some sentiment keywords. The sentiment of a message is then determined according to such associations. We performed experiments on Twitter messages and obtained promising results.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. comSCORE: It’s a social world: Top 10 need-to-knows about social networking and where it’s headed (2011), http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking

  2. Nielsen: Social media report 2012: Social media comes of age (2012), http://www.nielsen.com/us/en/newswire/2012/social-media-report-2012-social-media-comes-of-age.html

  3. Lipsman, A., Mudd, G., Rich, M., Bruich, S.: The power of like: How brands reach and influence fans through social media marketing (2011), http://www.comscore.com/Insights/Presentations_and_Whitepapers/2011/The_Power_of_Like_How_Brands_Reach_and_Influence_Fans_Through_Social_Media_Marketing

  4. Krikorian, R.: New tweets per second record, and how! (2013), https://blog.twitter.com/2013/new-tweets-per-second-record-and-how

  5. Kohonen, T.: Self-Organizing Maps. Springer, Berlin (2001)

    Book  MATH  Google Scholar 

  6. Kohonen, T., Honkela, T.: Kohonen network. Scholarpedia 2(1), 1568 (2007)

    Article  Google Scholar 

  7. Turney, P.D.: Thumbs up or thumbs down?: Semantic orientation applied to unsupervised classification of reviews. In: Proceedings of the 40th Annual Meeting on Association for Computational Linguistics, ACL 2002, pp. 417–424. Association for Computational Linguistics, Stroudsburg (2002)

    Google Scholar 

  8. Pang, B., Lee, L., Vaithyanathan, S.: Thumbs up?: Sentiment classification using machine learning techniques. In: Proceedings of the ACL 2002 Conference on Empirical Methods in Natural Language Processing, EMNLP 2002, vol. 10, pp. 79–86. Association for Computational Linguistics, Stroudsburg (2002)

    Chapter  Google Scholar 

  9. Pang, B., Lee, L.: Seeing stars: Exploiting class relationships for sentiment categorization with respect to rating scales. In: Proceedings of the 43rd Annual Meeting on Association for Computational Linguistics, ACL 2005, pp. 115–124. Association for Computational Linguistics, Stroudsburg (2005)

    Chapter  Google Scholar 

  10. Snyder, B., Barzilay, R.: Multiple aspect ranking using the Good Grief algorithm. In: Proceedings of the Joint Human Language Technology/North American Chapter of the ACL Conference (HLT-NAACL), pp. 300–307 (2007)

    Google Scholar 

  11. Thelwall, M., Buckley, K., Paltoglou, G., Cai, D., Kappas, A.: Sentiment in short strength detection informal text. J. Am. Soc. Inf. Sci. Technol. 61(12), 2544–2558 (2010)

    Article  Google Scholar 

  12. Kim, S.M., Hovy, E.: Identifying and analyzing judgment opinions. In: Proceedings of the Main Conference on Human Language Technology Conference of the North American Chapter of the Association of Computational Linguistics, HLT-NAACL 2006, pp. 200–207. Association for Computational Linguistics, Stroudsburg (2006)

    Chapter  Google Scholar 

  13. Hu, M., Liu, B.: Mining and summarizing customer reviews. In: Proceedings of the Tenth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2004, pp. 168–177. ACM, New York (2004)

    Chapter  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Hsin-Chang Yang .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer International Publishing Switzerland

About this paper

Cite this paper

Yang, HC., Lee, CH., Wu, CY., Huang, YC. (2014). Discovering Sentiment of Social Messages by Mining Message Correlations. In: Pan, JS., Snasel, V., Corchado, E., Abraham, A., Wang, SL. (eds) Intelligent Data analysis and its Applications, Volume I. Advances in Intelligent Systems and Computing, vol 297. Springer, Cham. https://doi.org/10.1007/978-3-319-07776-5_23

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-07776-5_23

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-07775-8

  • Online ISBN: 978-3-319-07776-5

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics