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Encyclopedia of Computer Graphics and Games pp 1–6Cite as

Player Personas and Game Choice

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Synonyms

Gameplay preference categories, Player profiles, Player types, Player typologies

Definition

Player personas are representations of player profile types, based on identified patterns in gameplay type preferences, motivations to play, or player behavior data. Player personas are constructed to support player-centric game design and targeted marketing.

Introduction

Since the early 1980s, categorizing video game preferences has been a sustaining topic in game research and game design literature. However, during the past 10 years, both mobile and non-mobile marketplaces have saturated, and the need for developing advanced player typologies for targeted marketing has become even more striking.

Consequently, many game companies lean today toward player-centric game development, which requires knowledge of the intended player audience and tools for identifying their representative player types or player personas. Determining the target audience impacts game design and monetization...

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Authors and Affiliations

  1. School of Economics, University of Turku, Turku, Finland

    Jukka Vahlo & Aki Koponen

Authors
  1. Jukka Vahlo
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  2. Aki Koponen
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Correspondence to Jukka Vahlo .

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Editors and Affiliations

  1. Newton Lee Laboratories, LLC, Tujunga, California, USA

    Newton Lee

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Vahlo, J., Koponen, A. (2018). Player Personas and Game Choice. In: Lee, N. (eds) Encyclopedia of Computer Graphics and Games. Springer, Cham. https://doi.org/10.1007/978-3-319-08234-9_149-1

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  • DOI: https://doi.org/10.1007/978-3-319-08234-9_149-1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-08234-9

  • Online ISBN: 978-3-319-08234-9

  • eBook Packages: Springer Reference Computer SciencesReference Module Computer Science and Engineering

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