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To Be Extraverted or Introverted Extravert on Internet Community?

A Moderating Role of Using Real-Life Portrait as Facial Picture

  • Conference paper
Pervasive Computing and the Networked World (ICPCA/SWS 2013)

Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 8351))

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Abstract

As to the relationship between extraverted disposition and preference for social communication on Internet community, there have been two hypotheses: “Social Enhancement” (“Rich Get Richer”) and “Social Compensation” (“Poor Get Richer”). In this paper, we examined the role of using real-life portrait as facial picture in determining whether an extraverted user would be sociable on Internet community. 203 Chinese Social Networking Site (SNS) users were administrated with Big Five Inventory (BFI) to collect their scores on extraversion, and their web use behaviors were downloaded via Application Programming Interfaces (APIs). Results showed that, the factor of using real-life portrait as facial picture played a moderating role in the relationship between scores on extraversion and number of online friends (β = 0.33, p < 0.05). For people using real-life portrait as facial picture, increased scores on extraversion were associated with increased number of online friends (β = 0.33, p < 0.001); conversely, for people using none real-life portrait, there were no significant relationship between scores on extraversion and number of online friends (β = -0.04, p = 0.85).

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Author information

Authors and Affiliations

  1. Institute of Psychology, University of Chinese Academy of Sciences, Chinese Academy of Sciences, China

    Ang Li & Tingshao Zhu

Authors
  1. Ang Li
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  2. Tingshao Zhu
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Editor information

Editors and Affiliations

  1. School of Logistics Engineering, Wuhan University of Technology, 430063, Wuhan, Hubei, China

    Qiaohong Zu

  2. Facultad de Ingenieria y Ciencias Universidad Adolfo Ibanez, Vina del Mar, Chile

    Maria Vargas-Vera

  3. Fujitsu, Hayes, Middlesex, UK

    Bo Hu

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© 2014 Springer International Publishing Switzerland

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Li, A., Zhu, T. (2014). To Be Extraverted or Introverted Extravert on Internet Community?. In: Zu, Q., Vargas-Vera, M., Hu, B. (eds) Pervasive Computing and the Networked World. ICPCA/SWS 2013. Lecture Notes in Computer Science, vol 8351. Springer, Cham. https://doi.org/10.1007/978-3-319-09265-2_36

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  • DOI: https://doi.org/10.1007/978-3-319-09265-2_36

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-09264-5

  • Online ISBN: 978-3-319-09265-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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