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Research on Retail Sales Management System Based on Data Mining Technology

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Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 8351))

Abstract

This paper established a database system for sales, customer, freight, consumption, services, and other information based on the panel sales activity of a building material company through e-commerce. The emphasis of our proposed research in this paper is to apply the decision number C4.5 algorithm of data mining in product sales system. In addition, the original simple query for sales data is replaced with finding the real factors for influencing product sales. The main research work in this paper includes the selection algorithm in data mining, interpretation and evaluation of results.

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References

  1. Han, J., Kamber, M.: Data Mining Concepts and Techniques, vol. 31, pp. 12–18. Mechanical Industry Press, Beijing (2008)

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  2. Kaiji, L.: Data Warehouse and Data Mining (21 century national practical undergraduate planning materials for e-commerce and information management series, pp. 14–27. Peking University Press, Beijing (2008)

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  3. Hong, Z.: Research of Association Rule Mining Algorithm. Harbin University of Science and Technology, Master’s Thesis, Heilongjiang (2007)

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  4. Chenan, B., Ning, C., Longxiang, Z., et al.: Data Mining Technology and Application. Science Publishing Company, Beijing (2006)

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© 2014 Springer International Publishing Switzerland

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Wei, T., Peng, G. (2014). Research on Retail Sales Management System Based on Data Mining Technology. In: Zu, Q., Vargas-Vera, M., Hu, B. (eds) Pervasive Computing and the Networked World. ICPCA/SWS 2013. Lecture Notes in Computer Science, vol 8351. Springer, Cham. https://doi.org/10.1007/978-3-319-09265-2_59

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  • DOI: https://doi.org/10.1007/978-3-319-09265-2_59

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-09264-5

  • Online ISBN: 978-3-319-09265-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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