Skip to main content

Trust Discounting and Trust Fusion in Online Social Networks

  • Conference paper
Web Technologies and Applications (APWeb 2014)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 8709))

Included in the following conference series:

Abstract

Discounting and fusing trust is a fundamental work in trust inference. Existing trust discounting operators are mainly based on the structure balance theory but ignoring the distribution of the balanced triads, and the trust fusion operator for dependent opinions is also not practical. In order to solve these issues, we propose an adaptive trust discounting operator based on the structure balance theory taking into account the distribution regularities of the balanced transitive triads. An partial dependent trust fusion operator is also given to deal with recommenders’ conflicting judgements on the same observations. Comparative experiments show that the proposed trust discounting and fusion operators can yield better trust inference accuracy than existing ones.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Golbeck, J.: Personalizing applications through integration of inferred trust values in semantic web-based social networks. In: Proc. of the 4th Intl. Semantic Web Conf. (ISWC 2005). pp. 15–28 (2005)

    Google Scholar 

  2. Hang, C.W., Wang, Y., Singh, M.P.: Operators for propagating trust and their evaluation in social networks. In: Proc. of the 8th Intl. Conf. on Autonomous Agents and Multiagent System, pp. 1025–1032 (2009)

    Google Scholar 

  3. Heider, F.: Attitudes and cognitive organization. The Journal of Psychology 21(1), 107–112 (1946)

    Article  Google Scholar 

  4. Jøsang, A., Hayward, R., Pope, S.: Trust network analysis with subjective logic. In: Proc. of the 29th Australasian Computer Science Conf., vol. 48, pp. 85–94. Australian Computer Society (2006)

    Google Scholar 

  5. Jøsang, A., Marsh, S., Pope, S.: Exploring different types of trust propagation. In: Stølen, K., Winsborough, W.H., Martinelli, F., Massacci, F. (eds.) iTrust 2006. LNCS, vol. 3986, pp. 179–192. Springer, Heidelberg (2006)

    Chapter  Google Scholar 

  6. Leskovec, J., Faloutsos, C.: Sampling from large graphs. In: Proc. of the 12th ACM SIGKDD Intl. Conf. on Knowl. Disc. and Data Mining, pp. 631–636. ACM (2006)

    Google Scholar 

  7. Ma, Y., Lu, H., Gan, Z.: Discovery of the optimal trust inference path for online social networks. IEICE Trans. on Infor. and Systems E97-D(4), 673–684 (2014)

    Article  Google Scholar 

  8. Massa, P., Avesani, P.: Trust-aware bootstrapping of recommender system. In: Proc. of ECAI Workshop on Recommender System, pp. 29–33 (2006)

    Google Scholar 

  9. Verbiest, N., Cornelis, C., Victor, P., Viedma, E.H.: Trust and distrust aggregation enhanced with path length incorporation. Fuzzy Sets and Systems 202, 61–74 (2012)

    Article  MathSciNet  Google Scholar 

  10. Victor, P., Cornelis, C., De Cock, M., Herrera Viedma, E.: Practical aggregation operators for gradual trust and distrust. Fuzzy Sets and Systems 184(1), 126–147 (2011)

    Article  MATH  MathSciNet  Google Scholar 

  11. Zhang, P., Durresi, A.: Trust management framework for social networks. In: IEEE Intl. Conf. on Communications (ICC2012), pp. 1042–1047 (2012)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer International Publishing Switzerland

About this paper

Cite this paper

Ma, Y., Lu, H., Gan, Z., Ma, X. (2014). Trust Discounting and Trust Fusion in Online Social Networks. In: Chen, L., Jia, Y., Sellis, T., Liu, G. (eds) Web Technologies and Applications. APWeb 2014. Lecture Notes in Computer Science, vol 8709. Springer, Cham. https://doi.org/10.1007/978-3-319-11116-2_59

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-11116-2_59

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-11115-5

  • Online ISBN: 978-3-319-11116-2

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics