Skip to main content
SpringerLink
Log in

Mediating Roles of Self-image Expression: Sharing Travel Information of SNSs

  • Conference paper
  • First Online:
Book cover Information and Communication Technologies in Tourism 2015

Abstract

Social networking sites (SNSs) have become important and popular tools for not only presenting self-image, but also sharing travel information. This study adopted self-image expressions to understand tourists’ intentions to share travel information and behavioural changes in SNSs. To enhance understanding tourists’ intention and behaviour, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users’ creativity, altruism and social relationship in SNSs, which leads to the intention and behavioural changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of social relationship on self-image expression. Based on the result of this study, the current study bears some implications in theoretical and practical context.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Ahuja, M. K., & Thatcher, J. B. (2005). Moving beyond intentions and toward the theory of trying: Effects of work environments and gender on post-adoption information technology use. MIS Quarterly, 29(3), 427–459.

    Google Scholar 

  • Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. Academy of Management Review, 14(1), 20–39.

    Google Scholar 

  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.

    Article  Google Scholar 

  • Batson, C. D., & Powell, A. A. (2003). Altruism and prosocial behavior. Handbook of Social Psychology, 2, 282.

    Google Scholar 

  • Baumeister, R. F. (1998). The self. In D. T. Gilbert, S. T. Fiske, & G. Lindzey (Eds.), Handbook of social psychology (4th ed., pp. 680–740). New York: McGraw-Hill.

    Google Scholar 

  • Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In G. A. Marcoulides (Ed.), Modern methods for business research (pp. 298–336). Mahwah, NJ: Erlbaum.

    Google Scholar 

  • Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Boston: Addison-Wesley.

    Google Scholar 

  • Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.

    Article  Google Scholar 

  • Frazier, P. A., Tix, A. P., & Barron, K. E. (2004). Testing moderator and mediator effects in counseling psychology research. Journal of Counseling Psychology, 51(1), 115.

    Article  Google Scholar 

  • Ha, S., & Ahn, J. (2011). Why are you sharing others’ tweets? The impact of argument quality and source credibility on information sharing behavior. ICIS 2011 Proceedings, 1–11.

    Google Scholar 

  • Kim, J., & Lee, J. R. (2011). The Facebook paths to happiness: Effects of the number of Facebook friends and self-presentation on subjective well-being. Cyberpsychology, Behavior and Social Networking, 14(6), 359–364.

    Article  Google Scholar 

  • Kim, J., & Tussyadiah, I. P. (2013). Social networking and social support in tourism experience: The moderating role of online self-presentation strategies. Journal of Travel & Tourism Marketing, 30(1–2), 78–92.

    Article  Google Scholar 

  • Kim, H. W., Gupta, S., & Koh, J. (2011a). Investigating the intention to purchase digital items in social networking communities: A customer value perspective. Information and Management, 48(6), 228–234.

    Article  Google Scholar 

  • Kim, H. W., Zheng, J. R., & Gupta, S. (2011b). Examining knowledge contribution from the perspective of an online identity in blogging communities. Computers in Human Behavior, 27(5), 1152–1161.

    Google Scholar 

  • Kim, H. W., Chan, H. C., & Kankanhalli, A. (2012). What motivates people to purchase digital items on virtual community websites? The desire for online self-presentation. Information Systems Research, 23(4), 1232–1245.

    Article  Google Scholar 

  • Leary, M. R. (1995). Self-presentation: Impression management and interpersonal behavior. Madison: Brown & Benchmark.

    Google Scholar 

  • Lee, G., & Lee, W. J. (2010). Altruistic traits and organizational conditions in helping online. Computers in Human Behavior, 26(6), 1574–1580.

    Article  Google Scholar 

  • McKenna, K. Y., Green, A. S., & Gleason, M. E. (2002). Relationship formation on the Internet: What’s the big attraction? Journal of Social Issues, 58(1), 9–31.

    Article  Google Scholar 

  • Ong, E. Y., Ang, R. P., Ho, J., Lim, J. C., Goh, D. H., Lee, C. S., et al. (2011). Narcissism, extraversion and adolescents’ self-presentation on Facebook. Personality and Individual Differences, 50(2), 180–185.

    Article  Google Scholar 

  • Parra-López, E., Bulchand-Gidumal, J., Gutiérrez-Taño, D., & Díaz-Armas, R. (2011). Intentions to use social media in organizing and taking vacation trips. Computers in Human Behavior, 27(2), 640–654.

    Article  Google Scholar 

  • Qu, H., & Lee, H. (2011). Travelers’ social identification and membership behaviors in online travel community. Tourism Management, 32(6), 1262–1270.

    Article  Google Scholar 

  • Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987). Rediscovering the social group: A self-categorization theory. Oxford, England: Basil Blackwell.

    Google Scholar 

  • Walther, J. B. (2007). Selective self-presentation in computer-mediated communication: Hyperpersonal dimensions of technology, language, and cognition. Computers in Human Behavior, 23(5), 2538–2557.

    Article  Google Scholar 

  • Wang, Y., & Fesenmaier, D. R. (2004). Towards understanding members’ general participation in and active contribution to an online travel community. Tourism Management, 25(6), 709–722.

    Article  Google Scholar 

  • Wasko, M. M., & Faraj, S. (2005). Why should I share? Examining social capital and knowledge contribution in electronic networks of practice. MIS Quarterly, 29(1), 35–57.

    Google Scholar 

  • Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188.

    Article  Google Scholar 

Download references

Acknowledgements

This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2013S1A3A2043345).

Author information

Authors and Affiliations

  1. College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of Korea

    Chulmo Koo & Namho Chung

  2. Department of Convention and Exhibition Management, Graduate School, Kyung Hee University, Seoul, Republic of Korea

    Youhee Joun

  3. Department of Tourism, Graduate School, Kyung Hee University, Seoul, Republic of Korea

    Heejeong Han

Authors
  1. Chulmo Koo
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Youhee Joun
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Heejeong Han
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Namho Chung
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Namho Chung .

Editor information

Editors and Affiliations

  1. School of Hospitality Business Management, Carson College of Business, Washington State University, Vancouver, Washington, USA

    Iis Tussyadiah

  2. Faculty of Management, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Koo, C., Joun, Y., Han, H., Chung, N. (2015). Mediating Roles of Self-image Expression: Sharing Travel Information of SNSs. In: Tussyadiah, I., Inversini, A. (eds) Information and Communication Technologies in Tourism 2015. Springer, Cham. https://doi.org/10.1007/978-3-319-14343-9_17

Download citation

Publish with us

Policies and ethics

Search

Navigation