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Twitter as a Personalizable Information Service

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Multimedia Data Mining and Analytics

Abstract

Twitter is a free social networking microblogging service that allows registered members to broadcast, in real-time, short posts called tweets. Twitter members can broadcast tweets and follow other users’ tweets by using multiple devices, making this information system one of the fastest in the world. In this chapter, we leverage this characteristic to introduce a novel topic-detection method aimed at informing, in real-time, a specific user about the most emerging arguments expressed by the network around his/her domain interests. With this goal, we aim at formalizing the information spread over the network by studying the topology of the network and by modeling the implicit and explicit connections among the users. Then, we propose an innovative term aging model, based on a biological metaphor, to retrieve the freshest arguments of discussion, represented through a minimal set of terms, expressed by the community within the foci of interest of a specific user. We finally test the proposed model through various experiments and user studies.

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Notes

  1. 1.

    http://www.twitter.com.

  2. 2.

    http://www.tumblr.com.

  3. 3.

    http://www.facebook.com.

  4. 4.

    http://palatnikfactor.com/2010/01/29/twitter-demographic-report-who-is-really-on-twitter/.

  5. 5.

    A deeper analysis of the Twitter network is also provided in [1].

  6. 6.

    http://tweettabs.com.

  7. 7.

    http://where-what-when.husk.org.

  8. 8.

    http://www.flickr.com.

  9. 9.

    http://trendistic.com.

  10. 10.

    http://twopular.com.

  11. 11.

    These protests have also been knows for the massive use of Twitter post because of the protesters’ reliance on Twitter and other social-networking Internet sites to communicate with each other.

  12. 12.

    The dumping factor \(d\), introduced by the authors in [3], represents the probability that a “random surfer” of the graph \(G\) moves from a user to another; it is usually set to \(0.85\).

  13. 13.

    Notice that, considering that the semantic similarity of each pair of term is based on the external knowledge base of Wikipedia, this information is precomputed offline and it is periodically updated in order to reflect the novel information introduced in Wikipedia.

  14. 14.

    We used \(\chi =5\) as default value.

  15. 15.

    http://apiwiki.Twitter.com.

  16. 16.

    The sampling rate of the used standard Twitter account is 1 % over an average of 200 million per day.

  17. 17.

    http://www.ap.org.

  18. 18.

    In our experimental evaluation we set \(r\) equals to 30 in order to adapt our system to the high dynamicity of Twitter users. This is clearly in agreement with the experimental results shown in [27]. In fact, in this work, the authors revealed that there are few topics that last for longer times, while most topics decay in about 20–40 min.

  19. 19.

    Note that we do not compute any recall value. In fact, recall is strictly dependent on the considered ground truth (CNN, AP, some online newspaper, etc.) and its news domain. For example, some important news can be reported by some authoritative news source and ignored by others. For this, counting how many news articles are detected is dependent on a specific ground truth and the resulting analyzing could not be considered significative for the evaluation task.

  20. 20.

    http://www.weibo.com.

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Cataldi, M., Di Caro, L., Schifanella, C. (2015). Twitter as a Personalizable Information Service. In: Baughman, A., Gao, J., Pan, JY., Petrushin, V. (eds) Multimedia Data Mining and Analytics. Springer, Cham. https://doi.org/10.1007/978-3-319-14998-1_3

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