Abstract
The process of value creation was traditionally driven almost exclusively within the firm. The role of the consumer was seen only at the end of the product development process. However, as the emergence of the Internet and its related technologies resulted in greater product variety there was a need for accelerating the innovation process. The concept of co-creation has been presented as a highly valuable trend and the next progression in open innovation. While extensive research has been conducted on innovation co-creation between firms and consumers, a coherent understanding of its application in the mobile environments has not been achieved. This paper explores the general evolution of the innovation co-creation paradigm and the opportunities mobile technologies bring in further developing this. An innovation co-creation framework is proposed along with a roadmap that provides a more detailed understanding of how to implement the components to realise the necessary innovation co-creation ecosystem.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bartl, M.: Co-creation 360 (2009). http://www.michaelbartl.com/co-creation/wp-content/uploads/Co-Creation_360.pdf (accessed 30 October 2012)
Benkler, Y.: The Wealth of Networks: How Social Production Transforms Markets and Freedom. Yale University Press, New Haven (2006)
Creeger, M.: ACM CTO roundtable on mobile devices in the enterprise. Communications of the ACM 54(9), 45–53 (2011)
Economist intelligence unit. The digital company 2013: how technology will empower the customer (2008). http://www.pwc.com/gx/en/technology/assets/digital_co_1.pdf (accessed 3 November 2012)
Enkel, E., Gassmann, O., Chesbrough, H.: Open R&D and open innovation: Exploring the phenomenon. R&D Management 39(4), 311–316 (2009)
Hagel, J., Brown, J.S.: Creation nets: harnessing the potential of open innovation. Journal of Service Science 1(2), 27–40 (2008)
Hoyer, W.D., Chandy, R., Dorotic, M., Krafft, M., Singh, S.S.: Consumer cocreation in new product development. Journal of Service Research 13(3), 283–296 (2010)
Jarche, H.: Social networks drive innovation (2011). http://www.jarche.com/2011/09/social-networks-drive-innovation/ (accessed 11 November 2012)
Lusch, R., Vargo, S.: Service-dominant logic: a guiding framework for inbound marketing. Marketing Review St. Gallen 6, 5–10 (2009)
Maklan, S., Knox, S., Ryals, L.: New trends in innovation and customer relationship management: a challenge for market researchers. International Journal of Market Research 50(2), 221–240 (2008)
Nambisan, S., Nambisan, P.: How to profit from a better ‘virtual customer environment’. MIT Sloan Management Review 49(3), 53–61 (2008)
O’Hern, M.S., Rindfleisch, A.: Customer co-creation: a typology and research agenda. Review of Marketing Research 6, 84–106 (2010)
Parthasarthy, R., Hammond, J.: Product innovation input and outcome: moderating effects of the innovation process. Journal of Engineering and Technology Management 19(1), 75–91 (2002)
Porter, M.E.: Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press, New York (1998)
Prahalad, C.K., Ramaswamy, V.: Co-creating unique value with customers. Strategy & Leadership 32(3), 4–9 (2004)
Ramaswamy, V.: Co-creation of value – towards an expanded paradigm of value creation. Marketing Review St. Gallen 26(6), 11–17 (2009)
Rau, C., Neyer, A., Möslein, K.M.: Innovation practices and their boundary-crossing mechanisms: a review and proposals for the future. Technology Analysis & Strategic Management 24(2), 181–217 (2012)
Sheedy, T.: Make mobility standard business practice (2010). http://www.computerweekly.com/opinion/Make-mobility-standard-business-practice (accessed 15 October 2012)
van Dijk, J.: The effects of co-creation on brand and product perceptions (2011). http://issuu.com/joycediscovers/docs/msc_thesis_joycevandijk_public (accessed 30 October 2012)
van Zyl, A.S.: The impact of social networking 2.0 on organisations. The Electronic Library 27(6), 906–918 (2009)
Whitla, P.: Crowdsourcing and its application in marketing activities. Contemporary Management Research 8(1), 15–18 (2009)
Wind, Y., Mahajan, V., Gunther, R.E.: Convergence Marketing: Strategies for Reaching the New Hybrid Consumer. Prentice-Hall, Englewood Cliffs (2002)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Institute for Computer Sciences, Social Informatics and Telecommunications Engineering
About this paper
Cite this paper
Wong, T.Y.T., Peko, G., Sundaram, D. (2015). Enhancement of Innovation Co-creation Processes and Ecosystems Through Mobile Technologies. In: Vinh, P., Vassev, E., Hinchey, M. (eds) Nature of Computation and Communication. ICTCC 2014. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 144. Springer, Cham. https://doi.org/10.1007/978-3-319-15392-6_22
Download citation
DOI: https://doi.org/10.1007/978-3-319-15392-6_22
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-15391-9
Online ISBN: 978-3-319-15392-6
eBook Packages: Computer ScienceComputer Science (R0)