Abstract
Web sites called an information-providing site provide information to people looking for a job, a home and so forth in Japan. Companies that want to display their products or services on the sites pay advertisement rates for website operators. In this study, we consider how to decide the posting order of products for publication on list pages of contents in information-providing sites. The order should be desirable not only for advertisers, but likewise for users. First, we show a result of a regression analysis between posting order and page views. Second, we define User Popularity Degree using the analysis. Finally, we employ agent-based modelling to simulate the websites in which web contents are defined as agents bidding advertisement rates for getting the optimized or effective posting orders autonomously.
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Mori, M., Kurahashi, S. (2015). An Evaluation Model for Order-Decision Methods of Contents in Information-Providing Sites. In: Jezic, G., Howlett, R., Jain, L. (eds) Agent and Multi-Agent Systems: Technologies and Applications. Smart Innovation, Systems and Technologies, vol 38. Springer, Cham. https://doi.org/10.1007/978-3-319-19728-9_32
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DOI: https://doi.org/10.1007/978-3-319-19728-9_32
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