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International Conference on Hybrid Learning and Continuing Education

ICHL 2015: Hybrid Learning: Innovation in Educational Practices pp 323–333Cite as

An Investigation of Factors Influencing College Students’ Mobile Learning Behavior

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Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 9167))

Abstract

The purpose of this paper is to explore the factors affecting college students’ mobile learning (M-learning) behavior based on mobile phones. An extended model was proposed by integrating information processing theory into Unified Theory of Acceptance and Use of Technology (UTAUT). Quantitative methods including Structural Equation Modeling (SEM) were employed to validate the proposed model using the data collected from 206 college students via survey questionnaires. The results indicated that performance expectancy, effort expectancy, social influence, resource representation, perceived entertainment, learning style, learning strategy, prior experience, facilitating conditions and satisfaction all had significant impacts on college students’ M-learning behavioral intention or behavior. Meanwhile, the study put forward several guidelines for educators and M-learning developers in terms of providing successful M-learning experiences.

The rights of this work are transferred to the extent transferable according to title 17 § 105 U.S.C.

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Acknowledgement

The work was supported by the Key Project of Philosophy and Social Science Research, Ministry of Education of China (14JZD044).

Author information

Authors and Affiliations

  1. Central China Normal University, Wuhan, 430079, China

    Lin Feng, Sha Zhu & Harrison Hao Yang

  2. North University of China, Taiyuan, 030051, China

    Xiangyan Kong

  3. State University of New York at Oswego, Oswego, 13126, USA

    Harrison Hao Yang

Authors
  1. Lin Feng
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  2. Xiangyan Kong
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  3. Sha Zhu
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  4. Harrison Hao Yang
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Corresponding author

Correspondence to Harrison Hao Yang .

Editor information

Editors and Affiliations

  1. The Open University of Hong Kong, Hong Kong, China

    Simon K.S. Cheung

  2. City University of Hong Kong, Hong Kong, China

    Lam-for Kwok

  3. State University of New York at Oswego and Central China Normal University, Wuhan, China, Oswego, New York, USA

    Harrison Yang

  4. City University of Hong Kong and International Hybrid Learning Society, Hong Kong, China, Hong Kong, China

    Joseph Fong

  5. Caritas Institute of Higher Education, Hong Kong, China

    Reggie Kwan

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© 2015 Springer International Publishing Switzerland

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Feng, L., Kong, X., Zhu, S., Yang, H.H. (2015). An Investigation of Factors Influencing College Students’ Mobile Learning Behavior. In: Cheung, S., Kwok, Lf., Yang, H., Fong, J., Kwan, R. (eds) Hybrid Learning: Innovation in Educational Practices. ICHL 2015. Lecture Notes in Computer Science(), vol 9167. Springer, Cham. https://doi.org/10.1007/978-3-319-20621-9_27

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  • DOI: https://doi.org/10.1007/978-3-319-20621-9_27

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-20620-2

  • Online ISBN: 978-3-319-20621-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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