Skip to main content
SpringerLink
Log in
Book cover

International Conference on Database Systems for Advanced Applications

DASFAA 2015: Database Systems for Advanced Applications pp 205–214Cite as

Personalized User Value Model and Its Application

  • Conference paper
  • First Online:

  • 1090 Accesses

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 9052))

Abstract

With the increase of telecom services, it is becoming increasingly difficult for either an individual customer or a business to find his/her suitable one. To facilitate telecom service providers to recommend suitable telecom services to customers, we propose a five-dimension user value model in this paper. Our model is evaluated by a very large real-life data set. The experimental results show that the precision of our model outperform the baseline model by 2 %.

This is a preview of subscription content, log in via an institution.

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  1. Porter, M.E.: Comptetitive Advantage: Creating and Sustaining Superior Performance. Simon and Schuster, New york (2008)

    Google Scholar 

  2. Zhang, Z., et al.: A hybrid fuzzy-based personalized recommender system for telecom products/services. Inf. Sci. 235, 117–129 (2013)

    Article  Google Scholar 

  3. Liu, Y., et al.: Analysis of Customer Value Based on Value Chain. J. Ind. Eng. Eng. Manage., 99–1011 (2004)

    Google Scholar 

  4. Zeithaml, V.A.: Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. J. Mark., 2–22 (1988)

    Google Scholar 

  5. Blattberg, R.C., Deighton, J.: Manage marketing by the customer equity test. Harvard Bus. Rev. 74(4), 136 (1996)

    Google Scholar 

  6. Gupta, S., et al.: Modeling customer lifetime value. J. Serv. Res. 9(2), 139–155 (2006)

    Article  Google Scholar 

  7. Chen and Li: Study on Value Segmentation and Retention Strategies of Customer. Group Technol. Prod. Modernization, 23–27 (2001)

    Google Scholar 

  8. Dong, Q., et al.: Theory of customer value and its formation. J. Dalian Univ. Technol., 18–20 (1999)

    Google Scholar 

  9. Gupta, S., Lehmann, D.R.: Customers as assets. J. Interact. Mark. 17(1), 9–24 (2003)

    Article  Google Scholar 

Download references

Acknowledgement

This work is supported by National Natural Science Foundation of China (Grant NO. 61300137), the Guangdong Natural Science Foundation, China (NO. S2013010013836), Science and Technology Planning Project of Guangdong Province China NO. 2013B010406004 the Fundamental Research Funds for the Central Universities, SCUT(NO. 2014ZZ0035).

Author information

Authors and Affiliations

  1. School of Computer Science and Engineering, South China University of Technology, Guangzhou, China

    Gang Yu & Zhiyan Wang

  2. School of Software Engineering, South China University of Technology, Guangzhou, China

    Yi Cai

Authors
  1. Gang Yu
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Zhiyan Wang
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Yi Cai
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Yi Cai .

Editor information

Editors and Affiliations

  1. Soochow University, Suzhou, China

    An Liu

  2. Nagoya University, Nagoya, Japan

    Yoshiharu Ishikawa

  3. Wuhan University, Wuhan, China

    Tieyun Qian

  4. University of Hong Kong, Hong Kong, China

    Sarana Nutanong

  5. Monash University, Clayton, Victoria, Australia

    Muhammad Aamir Cheema

Rights and permissions

Reprints and permissions

Copyright information

© 2015 Springer International Publishing Switzerland

About this paper

Cite this paper

Yu, G., Wang, Z., Cai, Y. (2015). Personalized User Value Model and Its Application. In: Liu, A., Ishikawa, Y., Qian, T., Nutanong, S., Cheema, M. (eds) Database Systems for Advanced Applications. DASFAA 2015. Lecture Notes in Computer Science(), vol 9052. Springer, Cham. https://doi.org/10.1007/978-3-319-22324-7_17

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-22324-7_17

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-22323-0

  • Online ISBN: 978-3-319-22324-7

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation