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International Conference on Information and Software Technologies

ICIST 2015: Information and Software Technologies pp 225–235Cite as

Perceived Benefits, Risks and Trust on Online Shopping Festival

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Part of the book series: Communications in Computer and Information Science ((CCIS,volume 538))

Abstract

This paper investigated to what extent perceived benefits, risks and trust has influenced Chinese customers’ attitude and purchasing intention towards online shopping festival on Alibaba.com. It seeks to investigate critical factors drive the huge business success of the company in ‘Double 11 online shopping festival’ from consumer point of view.

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Author information

Authors and Affiliations

  1. Xi’an Jiaotong-Liverpool University (XJTLU), Suzhou, China

    Yuan Xu, Tristan W. Chong & Ka Lok Man

  2. Baltic Institute of Advanced Technologies and Vytautas Magnus University, Kaunas, Lithuania

    Tomas Krilavičius

Authors
  1. Yuan Xu
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  2. Tristan W. Chong
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  3. Tomas Krilavičius
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  4. Ka Lok Man
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Corresponding author

Correspondence to Yuan Xu .

Editor information

Editors and Affiliations

  1. Kaunas University of Technology, Kaunas, Lithuania

    Giedre Dregvaite

  2. Kaunas University of Technology, Kaunas, Lithuania

    Robertas Damasevicius

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© 2015 Springer International Publishing Switzerland

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Cite this paper

Xu, Y., Chong, T.W., Krilavičius, T., Man, K.L. (2015). Perceived Benefits, Risks and Trust on Online Shopping Festival. In: Dregvaite, G., Damasevicius, R. (eds) Information and Software Technologies. ICIST 2015. Communications in Computer and Information Science, vol 538. Springer, Cham. https://doi.org/10.1007/978-3-319-24770-0_20

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  • DOI: https://doi.org/10.1007/978-3-319-24770-0_20

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-24769-4

  • Online ISBN: 978-3-319-24770-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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