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International and Interdisciplinary Conference on Modeling and Using Context

CONTEXT 2015: Modeling and Using Context pp 186–198Cite as

Cognitive Process as a Tool of Tourists’ Typology for Rural Destinations

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Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 9405))

Abstract

Cognitive processes for analyses of human typology, motivation and behavior, are also widely applied in tourism for the assessment of psychographic diversity of visitors. One of the primary psychographic methods is Plog’s model of psychocenric and allocentric. Identification of clients, knowledge of their needs, motivation factors, expectations, desired destinations and decision making process, are basis for effective planning of activities, and destination marketing. The paper deals with the application of Plog’s model in tourism of rural areas in the Czech Republic, including identification of potential problems in practice.

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Authors and Affiliations

  1. Faculty of Education, University of Hradec Králové, Hradec Králové, Czech Republic

    Eva Šimková & Alena Muzikantová

Authors
  1. Eva Šimková
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  2. Alena Muzikantová
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Corresponding author

Correspondence to Eva Šimková .

Editor information

Editors and Affiliations

  1. Department of Computer Science, Roskilde University, Roskilde, Denmark

    Henning Christiansen

  2. ENS-Pavillon Jardin, CNRS-Institut Jean-Nicod, Paris, France

    Isidora Stojanovic

  3. Department of Computer Science, University of Cyprus, Aglantzia, Cyprus

    George A. Papadopoulos

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Šimková, E., Muzikantová, A. (2015). Cognitive Process as a Tool of Tourists’ Typology for Rural Destinations. In: Christiansen, H., Stojanovic, I., Papadopoulos, G. (eds) Modeling and Using Context. CONTEXT 2015. Lecture Notes in Computer Science(), vol 9405. Springer, Cham. https://doi.org/10.1007/978-3-319-25591-0_14

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  • DOI: https://doi.org/10.1007/978-3-319-25591-0_14

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  • Print ISBN: 978-3-319-25590-3

  • Online ISBN: 978-3-319-25591-0

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