Abstract
Social media are computer-mediated communication tools frequently used for co-creating value because they promote communication, interaction and collaboration among all actors. This paper provides a description of the co-creativity process by Social Media within the product development process analysing the consumers’ involvement in the different steps (product design and production, product improvement before market introduction; product sale and product innovation).
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D’Andrea, A., Ferri, F., Grifoni, P., Guzzo, T. (2015). Co-creativity Process by Social Media within the Product Development Process. In: Ciuciu, I., et al. On the Move to Meaningful Internet Systems: OTM 2015 Workshops. OTM 2015. Lecture Notes in Computer Science(), vol 9416. Springer, Cham. https://doi.org/10.1007/978-3-319-26138-6_60
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DOI: https://doi.org/10.1007/978-3-319-26138-6_60
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