Abstract
Recommender systems are intelligent tools to extract useful information from a large collection of online data. They have been widely used in various fields, including the recommendation of music, movies, documents, tourism attraction, e-learning and e-commerce. Many approaches, such as content-based filtering and collaborative filtering, have been proposed to run the recommender system, but they are not completely compatible with the m-commerce context. Therefore, this paper focuses on how to develop a recommender model that can be applied to the mobile environment. In addition, this paper also presents the methods to preprocess the data. Through applying the model to a real-world data supported by Alibaba Group, it is shown that our model works effectively in m-commerce.
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Acknowledgments
This work is partly supported by Open Project Foundation of Information Technology Research Base of Civil Aviation Administration of China (NO. CAAC-ITRB-201301).
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Chen, S., Qian, H., Gu, J. (2015). A Recommender System for Mobile Commerce Based on Relational Learning. In: Bikakis, A., Zheng, X. (eds) Multi-disciplinary Trends in Artificial Intelligence. MIWAI 2015. Lecture Notes in Computer Science(), vol 9426. Springer, Cham. https://doi.org/10.1007/978-3-319-26181-2_39
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DOI: https://doi.org/10.1007/978-3-319-26181-2_39
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