Abstract
Startups often begin with minimal product versions to test and validate their product ideas as early as possible. Therefore, the first versions of the product need to be able to communicate the product idea to users in order to receive meaningful feedback. However, if user experience (UX) of the product is poor, users tend to concentrate on the disturbing user interface instead of the actual product idea. Thus, we suggest that startups should have a UX strategy from the beginning in order to understand their goals related to UX at different stages of product maturity. To this end, we conducted an interview study with eight Finland-based startups and 13 participants. Our results contribute towards understanding both needs for early UX design in startups as well as the restrictions for UX work that the scarce resources of startups induce. This work contributes to creating a UX strategy model for startups.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Blank, S.: Why the lean start-up changes everything. Harv. Bus. Rev. 91, 63–72 (2013)
Cyr, D., Head, M., Ivanov, A.: Design aesthetics leading to m-loyalty in mobile commerce. Inf. Manag. 43(8), 950–963 (2006)
Füller, J., Schroll, R., von Hippel, E.: User generated brands and their contribution to the diffusion of user innovations. Res. Policy 42, 1197–1209 (2013)
Hassenzahl, M.: the interplay of beauty, goodness and usability in interactive products. In: Proceedings of HCI. Lawrence Erlbaum Associates, vol. 19, no. 4, pp. 319–349 (2004)
Hokkanen, L., Väänänen-Vainio-Mattila, K.: UX work in startups: current practices and future needs. In: Lassenius, C., Dingsøyr, T., Paasivaara, M. (eds.) XP 2015. LNBIP, vol. 212, pp. 81–92. Springer, Heidelberg (2015)
ISO: 9241-210:2010. Ergonomics of human system interaction-part 210: human-centred design for interactive systems. International Standardization Organization (ISO). Switzerland (2009)
Klein, L.: UX for Lean Startups: Faster, Smarter User Experience Research and Design. O’Reilly Media, Inc., Newton (2013)
May, B.: Applying lean startup: an experience report: lessons learned in creating & launching a complex consumer app. In: Agile Conference (AGILE), pp. 141–147. IEEE (2012)
Paternoster, N., Giardino, C., Unterkalmsteiner, M., et al.: Software development in startup companies: a systematic mapping study. Inf. Softw. Technol. 56, 1200–1218 (2014)
Ries, E.: The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Random House LLC, New York (2011)
Sutton, S.M.: The role of process in a software start-up. IEEE Softw. 17, 33–39 (2000)
York, J.L., Danes, J.E.: Customer development, innovation, and decision-making biases in the lean startup. J. Small Bus. Strateg. 24, 21 (2014)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Springer International Publishing Switzerland
About this paper
Cite this paper
Hokkanen, L., Kuusinen, K., Väänänen, K. (2015). Early Product Design in Startups: Towards a UX Strategy. In: Abrahamsson, P., Corral, L., Oivo, M., Russo, B. (eds) Product-Focused Software Process Improvement. PROFES 2015. Lecture Notes in Computer Science(), vol 9459. Springer, Cham. https://doi.org/10.1007/978-3-319-26844-6_16
Download citation
DOI: https://doi.org/10.1007/978-3-319-26844-6_16
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-26843-9
Online ISBN: 978-3-319-26844-6
eBook Packages: Computer ScienceComputer Science (R0)