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Information and Communication Technologies in Tourism 2016 pp 549–562Cite as

Who Uses Mobile Apps Frequently on Vacation? Evidence from Tourism in Switzerland

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Abstract

Mobile applications which are installed and executed on smartphones (so called “mobile apps”) are currently an intensively debated topic in tourism. Mobile apps provide various potentials for applications in the industry as they enable tourism organizations to provide better services to their customers. Also, they allow tourists special travel experiences which significantly add value to their travel activities. Using a survey of 1562 tourists in Switzerland we analyse influences of five different person-related factors on tourist’s propensity for frequent use of mobile apps on their vacation. Our results show that the general propensity to use internet on holidays corresponds with the propensity to use mobile apps on vacation. In contrast, age and a foreign origin of tourists are negatively related to the propensity to use mobile apps on vacation.

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Author information

Authors and Affiliations

  1. Swiss Institute for Entrepreneurship, University of Applied Sciences HTW, Chur, Switzerland

    Michael Beier

  2. Institute for Tourism and Leisure, University of Applied Sciences HTW, Chur, Switzerland

    Annika Aebli

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  1. Michael Beier
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  2. Annika Aebli
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Correspondence to Michael Beier .

Editor information

Editors and Affiliations

  1. School of Tourism, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

  2. HES-SO Valais, Sierre, Valais, Switzerland

    Roland Schegg

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Beier, M., Aebli, A. (2016). Who Uses Mobile Apps Frequently on Vacation? Evidence from Tourism in Switzerland. In: Inversini, A., Schegg, R. (eds) Information and Communication Technologies in Tourism 2016. Springer, Cham. https://doi.org/10.1007/978-3-319-28231-2_40

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