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The Role of Information Quality, Visual Appeal and Information Facilitation in Restaurant Selection Intention

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Information and Communication Technologies in Tourism 2016

Abstract

The emergence of smartphones, with their multiple functions and applications, are changing behaviour in many ways, particularly among the Gen Y. Instagram, a photo-based application, allows smartphones users to share picture, write comments and include #hashtags in their posts. Drawing upon Consumer Socialization Theory (CST), this paper proposes a framework to understand how this new electronic word of mouth platform affects young consumer's restaurant selection. In addition, this paper investigates the mediating role of perceived diagnosticity on restaurant selection intention. Academically, this paper adds to the paucity of research on photo-based social media, particularly in developing countries, and extends the application of CST to online consumer behaviour research. Moreover, this paper offers ideas for restaurant operators to develop effective social media marketing strategies.

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Author information

Authors and Affiliations

  1. Faculty of Management, University Teknologi Malaysia, Johor Bahru, Johor, Malaysia

    Salmalina Salleh & Noor Hazarina Hashim

  2. Australian Graduate School of Management, Randwick, NSW, Australia

    Jamie Murphy

Authors
  1. Salmalina Salleh
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  2. Noor Hazarina Hashim
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  3. Jamie Murphy
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Corresponding author

Correspondence to Salmalina Salleh .

Editor information

Editors and Affiliations

  1. School of Tourism, Bournemouth University, Poole, Dorset, United Kingdom

    Alessandro Inversini

  2. HES-SO Valais, Sierre, Valais, Switzerland

    Roland Schegg

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Salleh, S., Hashim, N.H., Murphy, J. (2016). The Role of Information Quality, Visual Appeal and Information Facilitation in Restaurant Selection Intention. In: Inversini, A., Schegg, R. (eds) Information and Communication Technologies in Tourism 2016. Springer, Cham. https://doi.org/10.1007/978-3-319-28231-2_7

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