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New Advances in Information Systems and Technologies pp 441–453Cite as

Identification of Semantic Focal Groups for Tourist Packages Based on The Semantic Orientation of Opinions

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Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 444))

Abstract

In tourism, marketing it is very important to take into consideration client opinions. The majority of this type of work focuses on textual classification. We have proposed a methodology that uses a semantic orientation of texts in order to identify: (a) the classification of text-based opinions and, (b) a semantic focal group in which textual opinion differs from polarity. For this reason, we have designed a mechanism that identifies levels of concordance between opinion and emotion in a text. When there is no concordance found between such variables, a focal group can be identified—the latter of which is very important for tourism operators. The results of our proposal are favorable in terms of identifying precision levels and they also help to provide conclusions and scope for future work related to the original proposal.

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Author information

Authors and Affiliations

  1. Departamento de Ciencias Empresariales, Sección de Hotelería y Turismo, Universidad Técnica Particular de Loja, Marcelino Champagnat S/N, 1101608, Loja, Ecuador

    Natalia Soledad Bustamante Sánchez

  2. Departamento de Ciencias de la Computación y Electrónica, Sección de Inteligencia Artificial, Universidad Técnica Particular de Loja, Marcelino Champagnat S/N, 1101608, Loja, Ecuador

    Susana Alexandra Arias Tapia

  3. Departamento de Arquitectura y Artes, Sección de Teoría y Patrimonio, Universidad Técnica Particular de Loja, Marcelino Champagnat S/N, 1101608, Loja, Ecuador

    Silvia Elena Malo Martínez

  4. Decanato Facultad de Ciencias Humanas y de la Educación, Universidad Técnica de Ambato, Ambato, Ecuador

    Javier Sanchez Guerrero & Hernando Buenaño Valencia

Authors
  1. Natalia Soledad Bustamante Sánchez
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  2. Susana Alexandra Arias Tapia
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  3. Silvia Elena Malo Martínez
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  4. Javier Sanchez Guerrero
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  5. Hernando Buenaño Valencia
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Corresponding author

Correspondence to Susana Alexandra Arias Tapia .

Editor information

Editors and Affiliations

  1. DEI/FCT, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. ISEGI,, Universidade Nova de Lisboa, Lisboa, Portugal

    Ana Maria Correia

  3. College of Engineering, The Ohio State University, Columbus, Ohio, USA

    Hojjat Adeli

  4. DSI, Universidade do Minho, Guimarães, Portugal

    Luis Paulo Reis

  5. Rua Dom Manoel de Medeiros, s/n, DoisIrm, Universidade Federal Rural de Pernambuco, Recife, Brazil

    Marcelo Mendonça Teixeira

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© 2016 Springer International Publishing Switzerland

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Cite this paper

Sánchez, N.S.B., Tapia, S.A.A., Martínez, S.E.M., Guerrero, J.S., Valencia, H.B. (2016). Identification of Semantic Focal Groups for Tourist Packages Based on The Semantic Orientation of Opinions. In: Rocha, Á., Correia, A., Adeli, H., Reis, L., Mendonça Teixeira, M. (eds) New Advances in Information Systems and Technologies. Advances in Intelligent Systems and Computing, vol 444. Springer, Cham. https://doi.org/10.1007/978-3-319-31232-3_42

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  • DOI: https://doi.org/10.1007/978-3-319-31232-3_42

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-31231-6

  • Online ISBN: 978-3-319-31232-3

  • eBook Packages: EngineeringEngineering (R0)

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