Abstract
Influence maximization is one of the most challenging tasks in network and consists in finding a set of the k seeder nodes which maximize the number of reached nodes, considering a propagation model. This work presents a Genetic Algorithm for influence maximization in networks considering Spreading Activation model for influence propagation. Four strategies for contructing the initial population were explored: a random strategy, a PageRank based strategy and two strategies which considers the community structure and the communities to which the seeders belong. The results show that GA was able to significantly improve the quality of the seeders, increasing the number of reached nodes in about \(25\,\%\).
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Anderson, J.R.: A spreading activation theory of memory. J. Verbal Learn. Verbal Behav. 22, 261–295 (1983)
Backstrom, L., Huttenlocher, D., Kleinberg, J., Lan, X.: Group formation in large social networks: membership, growth, and evolution. In: Proceedings of the 12th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 44–54 (2006)
Blondel, V., Guillaume, J., Lambiotte, R., Mech, E.: Fast unfolding of communities in large networks. J. Stat. Mech. 10, P10008 (2008)
Bollen, J.: A Cognitive Model of Adaptive Web Design and Navigation: A Shared e Knowledge Perspective. Ph.D. thesis, Vrije Universiteit Brussel, Belgium, June 2001
Chen, W., Wang, C., Wang, Y.: Scalable influence maximization for prevalent viral marketing in large-scale social networks. In: Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1029–1038. ACM (2010)
Chen, W., Wang, Y., Yang, S.: Efficient influence maximization in social networks. In: Proceedings of ACM KDD (2009)
Clauset, A., Newman, M., Moore, C.: Finding community structure in very large networks. Phys. Rev. E: Stat., Nonlin., Soft Matter Phys. 70(6), 066111 (2004)
Croft, W.B., Thompson, R.H.: I3R: a new approach to the design of document retrieval systems. JASIS 38(6), 389–404 (1987)
Csardi, G., Nepusz, T.: The igraph software package for complex network research. InterJournal Complex Syst. 1695 (2006). http://igraph.org
Dasgupta, K., Singh, R., Viswanathan, B., Chakraborty, D., Mukherjea, S., Nanavati, A.A., Joshi, A.: Social ties and their relevance to churn in mobile telecom networks. In: Kemper, A. (ed.) EDBT. ACM International Conference Proceeding Series, vol. 261, pp. 668–677. ACM (2008). http://dblp.uni-trier.de/db/conf/edbt/edbt2008.html#DasguptaSVCMNJ08
Domingos, P., Richardson, M.: Mining the network value of customers. In: Proceedings of the Seventh ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 57–66. ACM (2001)
Ghosh, R., Lerman, K., Surachawala, T., Voevodski, K., Teng, S.H.: Non-conservative diffusion and its application to social network analysis. arXiv preprint (2011). arXiv:1102.4639
Goldenberg, J., Libai, B., Muller, E.: Talk of the network: a complex systems look at the underlying process of word-of-mouth. Mark. Lett. 12, 211–223 (2001)
Goyal, A., Lu, W., Lakshmanan, L.V.S.: Celf++: optimizing the greedy algorithm for influence maximization in social networks. In: Proceedings of the 19th International World Wide Web Conference (2011)
Granovetter, M.: Threshold models of collective behavior. Am. J. Sociol. 83(6), 1420–1443 (1978)
Heidari, M., Asadpour, M., Faili, H.: SMG: fast scalable greedy algorithm for influence maximization in social networks. Phys. A: Stat. Mech. Appl. 420, 124–133 (2015). http://www.sciencedirect.com/science/article/pii/S0378437114009431
Kempe, D., Kleinberg, J., Tardos, E.: Maximizing the spread of influence through a social network. In: Proceedings of the Ninth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, KDD 2003, pp. 137–146. ACM Press (2003). http://dx.doi.org/10.1145/956750.956769
Kempe, D., Kleinberg, J.M., Tardos, É.: Influential nodes in a diffusion model for social networks. In: Caires, L., Italiano, G.F., Monteiro, L., Palamidessi, C., Yung, M. (eds.) ICALP 2005. LNCS, vol. 3580, pp. 1127–1138. Springer, Heidelberg (2005). http://dx.doi.org/10.1007/11523468_91
Khelil, A., Becker, C., Tian, J., Rothermel, K.: An epidemic model for information diffusion in manets. In: Proceedings of the 5th ACM International Workshop on Modeling Analysis and Simulation of Wireless and Mobile Systems, MSWiM 2002, pp. 54–60. ACM, New York (2002). http://doi.acm.org/10.1145/570758.570768
Leskovec, J., Krause, A., Guestrin, C., Faloutsos, C., VanBriesen, J., Glance, N.: Cost-effective outbreak detection in networks. In: Proceedings of the 13th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 420–429. ACM (2007)
Meyer, D.E., Schvaneveldt, R.W.: Facilitation in recognizing pairs of words: evidence of a dependence between retrieval operations. J. Exp. Psychol. 90(2), 227–234 (1971)
Rashotte, L.: Social influence. Blackwell Encycl. Soc. Psychol. 9, 562–563 (2007)
Richardson, M., Domingos, P.: Mining knowledge-sharing sites for viral marketing. In: Proceedings of the Eighth ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 61–70. ACM (2002)
Wu, J., Wang, Y.: Opportunistic Mobile Social Networks. CRC Press, Boca Raton (2014)
Xavier, C.R.: Influence maximization in complex networks for Spreading Activation model: Case Study in a call phone network. Ph.D. thesis, COPPE-UFRJ (2015)
Acknowledgements
The authors thank the financial support agencies: Capes, FAPEMIG and CNPq.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2016 Springer International Publishing Switzerland
About this paper
Cite this paper
Xavier, C.R., da Fonseca Vieira, V., Evsukoff, A.G. (2016). Populational Algorithm for Influence Maximization. In: Gervasi, O., et al. Computational Science and Its Applications -- ICCSA 2016. ICCSA 2016. Lecture Notes in Computer Science(), vol 9789. Springer, Cham. https://doi.org/10.1007/978-3-319-42089-9_25
Download citation
DOI: https://doi.org/10.1007/978-3-319-42089-9_25
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-42088-2
Online ISBN: 978-3-319-42089-9
eBook Packages: Computer ScienceComputer Science (R0)